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sellWeak cluster of 510b5-1 plan

David Helgason sold $3.1M of U

director at Unity Software Inc.. 116,772 shares at an average of $26.27, traded Feb 26, 2025, filed Feb 28, 2025.

Warning score
35
Value
$3.1M
116,772 shares
Holdings after
7,750,646
-1% from before
From 52-week low
-
no price yet
From 52-week high
-
no price yet

Score components

  • Role
    Director
    +15
  • Trade size
    $3.1M at market
    +25
  • Share of holdings sold
    Sold 1.5% of holdings
    0
  • Cluster
    5 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

UOct 9, 2026 · close 46.88
Since filing Feb 28, 2025: +82.8%SPY +33.6% · excess +49.2%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0000950142-25-000577, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Feb 26, 2025SOpen-market sale
Common Stockindirect: See Footnote10b5-1
-19,049$26.58$506k7,848,369Feb 28, 2025
Feb 26, 2025SOpen-market sale
Common Stockindirect: See Footnote10b5-1
-19,875$27.24$541k7,828,494Feb 28, 2025
Feb 27, 2025SOpen-market sale
Common Stockindirect: See Footnote10b5-1
-22,397$25.88$580k7,806,097Feb 28, 2025
Feb 27, 2025SOpen-market sale
Common Stockindirect: See Footnote10b5-1
-16,527$26.32$435k7,789,570Feb 28, 2025
Feb 28, 2025SOpen-market sale
Common Stockindirect: See Footnote10b5-1
-23,405$25.54$598k7,766,165Feb 28, 2025
Feb 28, 2025SOpen-market sale
Common Stockindirect: See Footnote10b5-1
-15,519$26.30$408k7,750,646Feb 28, 2025

Related signals

Other insiders at Unity Software Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
25Weak
Usell10b5-1
Unity Software Inc.
Alexander Blum
SVP, Chief Operating Officer
$1.9M
43,556 shares
-6%
60Notable
Usell 4
Unity Software Inc.
Tomer Bar-Zeev
director
$8.7M
175,000 shares
-17%
51Moderate
Usell 4
Unity Software Inc.
Mark Barrysmith
Chief Accounting Officer
$720k
14,407 shares
-4%
40Moderate
Usell 410b5-1
Unity Software Inc.
David Helgason
director
$35M
708,347 shares
-12%
40Moderate
Usell 610b5-1
Unity Software Inc.
Tomer Bar-Zeev
director
$10M
250,000 shares
-19%
24Weak
Usell 610b5-1
Unity Software Inc.
Alexander Blum
SVP, Chief Operating Officer
$84k
1,988 shares
-0%
55Moderate
Usell 6
Unity Software Inc.
Mark Barrysmith
Chief Accounting Officer
$1.8M
43,283 shares
-10%
60Notable
Usell 6
Unity Software Inc.
Alexander Blum
SVP, Chief Operating Officer
$1.7M
40,693 shares
-7%
65Notable
Usell 6
Unity Software Inc.
Matthew S Bromberg
CEO and President
$1.7M
41,025 shares
-3%
67Notable
Usell 6
Unity Software Inc.
Jarrod Yahes
SVP, Chief Financial Officer
$2.6M
62,461 shares
-10%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

David Helgason sold $3.1M of U | InsiderTell