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sellWeak cluster of 810b5-1 plan

Brendan Sheehey sold $122k of HNST

General Counsel at Honest Company, Inc.. 24,873 shares at an average of $4.91, traded Mar 7, 2025, filed Mar 10, 2025.

Warning score
20
Value
$122k
24,873 shares
Holdings after
592,664
-4% from before
From 52-week low
-
no price yet
From 52-week high
-
no price yet

Score components

  • Role
    Officer
    +15
  • Trade size
    $122k at market
    +10
  • Share of holdings sold
    Sold 4.0% of holdings
    0
  • Cluster
    8 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m -1.9%, 3m +5.5%, 6m -14.6%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

HNSTOct 9, 2026 · close 5.07
Since filing Mar 10, 2025: +7.6%SPY +41.6% · excess -34.0%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001858823-25-000006, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Mar 7, 2025SOpen-market sale
Common Stock10b5-1
-24,873$4.91$122k592,664Mar 10, 2025

Related signals

Other insiders at Honest Company, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
25Weak
HNSTsell
Honest Company, Inc.
Thomas Sternweis
SVP, Enterprise Dev. & Strat.
$123k
25,000 shares
-6%
6Weak
HNSTsell10b5-1
Honest Company, Inc.
Thomas Sternweis
SVP, Enterprise Dev. & Strat.
$137k
25,000 shares
-6%
9Weak
HNSTsell 210b5-1
Honest Company, Inc.
Dorria L. Ball
Chief People Officer
$34k
6,812 shares
-2%
10Weak
HNSTsell 210b5-1
Honest Company, Inc.
Curtiss James Bruce III
Chief Fin. & Operating Officer
$16k
3,129 shares
-1%
10Weak
HNSTsell 810b5-1
Honest Company, Inc.
Dorria L. Ball
Chief People Officer
$22k
6,899 shares
-2%
23Weak
HNSTsell 810b5-1
Honest Company, Inc.
Curtiss James Bruce III
Chief Financial Officer
$40k
12,669 shares
-2%
10Weak
HNSTsell 810b5-1
Honest Company, Inc.
Jonathan Mayle
SVP, Customer Sales
$20k
6,236 shares
-1%
15Weak
HNSTsell 810b5-1
Honest Company, Inc.
Brendan Sheehey
General Counsel
$31k
9,784 shares
-1%
10Weak
HNSTsell 810b5-1
Honest Company, Inc.
Thomas Sternweis
SVP, Enterprise Dev. & Strat.
$21k
6,673 shares
-1%
16Weak
HNSTsell 810b5-1
Honest Company, Inc.
Stephen Winchell
Chief Innovation Officer
$40k
12,886 shares
-3%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Brendan Sheehey sold $122k of HNST | InsiderTell