Traci Hornfeck sold $171k of ROL
PRINCIPAL ACCOUNTING OFFICER at ROLLINS INC. 3,224 shares at an average of $53.10, traded Mar 4, 2025, filed Mar 5, 2025.
Score components
- +15RoleOfficer
- +11Trade size$171k at market
- +10Share of holdings soldSold 25% of holdings
- +8Cluster2 insiders selling within 14 days
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0000084839-25-000042, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Mar 4, 2025 | SOpen-market sale Common Stock | -3,224 | $53.10 | $171k | 9,602 | Mar 5, 2025 |
Related signals
Other insiders at ROLLINS INC and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 36Weak | ROLLINS INC | Jerry Gahlhoff Jr. PRESIDENT & CEO | $855k 15,000 shares | -4% | |
| 33Weak | ROLLINS INC | John F Wilson EXECUTIVE CHAIRMAN | $2.3M 40,000 shares | -6% | |
| 5Weak | ROLLINS INC | Thomas D Tesh Chief Admin. Officer | $109k 1,921 shares | -5% | |
| 5Weak | ROLLINS INC | Thomas D Tesh Chief Admin. Officer | $101k 1,921 shares | -5% | |
| 28Weak | ROLLINS INC | Elizabeth B Chandler CLO, GC, CORPORATE SECRETARY | $675k 13,193 shares | -15% | |
| 38Weak | ROLsell ROLLINS INC | Timothy Curtis Rollins owner | $736k 14,750 shares | -11% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.