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sellWeak cluster of 210b5-1 plan

Peter George Colis sold $2.7M of LIFE

CEO and Secretary at Ethos Technologies Inc.. 70,000 shares at an average of $38.51, traded Sep 16, 2026, filed Sep 18, 2026.

Warning score
38
Value
$2.7M
70,000 shares
Holdings after
1,537,360
-4% from before
From 52-week low
-
no price yet
From 52-week high
-
no price yet

Score components

  • Role
    CEO
    +25
  • Trade size
    $2.7M at market
    +25
  • Share of holdings sold
    Sold 4.5% of holdings
    0
  • Cluster
    2 insiders selling within 14 days
    +8
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

LIFEOct 9, 2026 · close 36.96
Since filing Sep 18, 2026: +2.7%SPY +2.2% · excess +0.5%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0002089362-26-000018, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Sep 16, 2026CConversion
Class A Common Stock10b5-1
+23,334--1,560,69424 d ago
Sep 16, 2026SOpen-market sale
Class A Common Stock10b5-1
-21,363$39.77$850k1,539,33124 d ago
Sep 16, 2026SOpen-market sale
Class A Common Stock10b5-1
-1,971$40.35$80k1,537,36024 d ago
Sep 17, 2026CConversion
Class A Common Stock10b5-1
+23,333--1,560,69324 d ago
Sep 17, 2026SOpen-market sale
Class A Common Stock10b5-1
-1,900$37.69$72k1,558,79324 d ago
Sep 17, 2026SOpen-market sale
Class A Common Stock10b5-1
-21,118$38.94$822k1,537,67524 d ago
Sep 17, 2026SOpen-market sale
Class A Common Stock10b5-1
-315$39.67$12k1,537,36024 d ago
Sep 18, 2026CConversion
Class A Common Stock10b5-1
+23,333--1,560,69324 d ago
Sep 18, 2026SOpen-market sale
Class A Common Stock10b5-1
-7,190$35.98$259k1,553,50324 d ago
Sep 18, 2026SOpen-market sale
Class A Common Stock10b5-1
-9,648$37.05$357k1,543,85524 d ago
Sep 18, 2026SOpen-market sale
Class A Common Stock10b5-1
-6,495$37.52$244k1,537,36024 d ago
Sep 16, 2026CConversion
Class B Common Stockderivative10b5-1
-23,334$0.00$06,131,34724 d ago
Sep 17, 2026CConversion
Class B Common Stockderivative10b5-1
-23,333$0.00$06,108,01424 d ago
Sep 18, 2026CConversion
Class B Common Stockderivative10b5-1
-23,333$0.00$06,084,68124 d ago

Related signals

Other insiders at Ethos Technologies Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
33Weak
LIFEsell 210b5-1
Ethos Technologies Inc.
Lingke Wang
President
$4.6M
118,333 shares
-7%
73Notable
LIFEbuy 3
Ethos Technologies Inc.
Roelof Botha
director, owner
$4.9M
260,525 shares
-
72Notable
LIFEsell 4
Ethos Technologies Inc.
Gv 2017 Gp, L.l.c.
owner
$35M
1,845,308 shares
-105%
75Notable
LIFEbuy 3
Ethos Technologies Inc.
William J Wheeler
director
$4.9M
260,525 shares
+2481%
50Moderate
LIFEsell 4
Ethos Technologies Inc.
Erin N Lantz
Chief Revenue Officer
$2.9M
162,677 shares
-39%
42Moderate
LIFEsell 4
Ethos Technologies Inc.
Brandt Walter Kucharski
Chief Accounting Officer
$222k
12,428 shares
-9%
65Notable
LIFEsell 4
Ethos Technologies Inc.
Vipul Sharma
Chief Technology Officer
$3.6M
200,000 shares
-27%
56Moderate
LIFEbuy 3
Ethos Technologies Inc.
Mark W. Mullin
director
$100k
5,263 shares
+43%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Peter George Colis sold $2.7M of LIFE | InsiderTell