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sellWeak10b5-1 plan

Hershey Trust Co Trustee In Trust For Milton Hershey School sold $3.4M of HSY

owner at HERSHEY CO. 20,000 shares at an average of $169.08, traded Sep 17, 2026, filed Sep 21, 2026.

Warning score
17
Value
$3.4M
20,000 shares
Holdings after
766,119
-3% from before
From 52-week low
+7%
low $157.56, close $168.33
From 52-week high
-28%
high $232.65, as of Sep 17, 2026

Score components

  • Role
    10% owner
    +12
  • Trade size
    $3.4M at market
    +25
  • Share of holdings sold
    Sold 2.5% of holdings
    0
  • Cluster
    No other insider selling within 14 days
    0
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

HSYOct 9, 2026 · close 162.74
Since filing Sep 21, 2026: -3.1%SPY +0.7% · excess -3.7%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0000950142-26-002573, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Sep 17, 2026SOpen-market sale
Common Stock, $1.00 par value10b5-1
-4,400$168.56$742k781,71921 d ago
Sep 17, 2026SOpen-market sale
Common Stock, $1.00 par value10b5-1
-4,431$169.48$751k777,28821 d ago
Sep 17, 2026SOpen-market sale
Common Stock, $1.00 par value10b5-1
-972$170.30$166k776,31621 d ago
Sep 17, 2026SOpen-market sale
Common Stock, $1.00 par value10b5-1
-197$171.34$34k776,11921 d ago
Sep 18, 2026SOpen-market sale
Common Stock, $1.00 par value10b5-1
-143$166.77$24k775,97621 d ago
Sep 18, 2026SOpen-market sale
Common Stock, $1.00 par value10b5-1
-2,036$167.68$341k773,94021 d ago
Sep 18, 2026SOpen-market sale
Common Stock, $1.00 par value10b5-1
-2,258$168.26$380k771,68221 d ago
Sep 18, 2026SOpen-market sale
Common Stock, $1.00 par value10b5-1
-5,068$169.74$860k766,61421 d ago
Sep 18, 2026SOpen-market sale
Common Stock, $1.00 par value10b5-1
-495$170.17$84k766,11921 d ago

Related signals

Other insiders at HERSHEY CO and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
17Weak
HSYsell10b5-1
HERSHEY CO
Hershey Trust Co Trustee In Trust For Milton Hershey School
owner
$3.2M
20,000 shares
-3%
17Weak
HSYsell10b5-1
HERSHEY CO
Hershey Trust Co Trustee In Trust For Milton Hershey School
owner
$4.8M
30,000 shares
-5%
17Weak
HSYsell10b5-1
HERSHEY CO
Hershey Trust Co Trustee In Trust For Milton Hershey School
owner
$3.2M
20,000 shares
-3%
17Weak
HSYsell10b5-1
HERSHEY CO
Hershey Trust Co Trustee In Trust For Milton Hershey School
owner
$4.9M
30,000 shares
-4%
17Weak
HSYsell10b5-1
HERSHEY CO
Hershey Trust Co Trustee In Trust For Milton Hershey School
owner
$3.3M
20,000 shares
-3%
17Weak
HSYsell10b5-1
HERSHEY CO
Hershey Trust Co Trustee In Trust For Milton Hershey School
owner
$5.1M
30,000 shares
-4%
17Weak
HSYsell10b5-1
HERSHEY CO
Hershey Trust Co Trustee In Trust For Milton Hershey School
owner
$5.2M
30,000 shares
-4%
17Weak
HSYsell10b5-1
HERSHEY CO
Hershey Trust Co Trustee In Trust For Milton Hershey School
owner
$3.5M
20,000 shares
-2%
17Weak
HSYsell10b5-1
HERSHEY CO
Hershey Trust Co Trustee In Trust For Milton Hershey School
owner
$3.5M
20,000 shares
-2%
17Weak
HSYsell10b5-1
HERSHEY CO
Hershey Trust Co Trustee In Trust For Milton Hershey School
owner
$3.5M
20,000 shares
-2%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Hershey Trust Co Trustee In Trust For Milton Hershey School sold $3.4M of HSY | InsiderTell