Deirdre O'Brien sold $15M of AAPL
Senior Vice President at Apple Inc.. 46,389 shares at an average of $333.42, traded Oct 2, 2026, filed Oct 5, 2026.
Score components
- +15RoleOfficer
- +25Trade size$15.5M at market
- +10Share of holdings soldSold 25% of holdings
- +15Cluster4 insiders selling within 14 days
- -15Exercise and sellShares came from an option exercise in the same filing
- -2010b5-1 planPre-scheduled under a 10b5-1 plan
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0001140361-26-038672, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Oct 1, 2026 | MOption exercise Common Stock10b5-1 | +99,878 | - | - | 236,688 | 7 d ago |
| Oct 1, 2026 | FTax withholding Common Stock10b5-1 | -53,489 | $330.32 | $18M | 183,199 | 7 d ago |
| Oct 2, 2026 | SOpen-market sale Common Stock10b5-1 | -40,764 | $333.35 | $14M | 142,435 | 7 d ago |
| Oct 2, 2026 | SOpen-market sale Common Stock10b5-1 | -5,625 | $333.91 | $1.9M | 136,810 | 7 d ago |
| Oct 1, 2026 | MOption exercise Restricted Stock Unitderivative10b5-1 | +99,878 | - | - | 0 | 7 d ago |
Related signals
Other insiders at Apple Inc. and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 32Weak | Apple Inc. | Jennifer Newstead SVP, GC and Government Affairs | $796k 2,399 shares | -6% | |
| 40Moderate | Apple Inc. | John Ternus CEO | $8.5M 25,412 shares | -30% | |
| 25Weak | Apple Inc. | Timothy D Cook Executive Chair | $64M 191,753 shares | -6% | |
| 32Weak | Apple Inc. | Jennifer Newstead SVP, GC and Government Affairs | $806k 2,399 shares | -5% | |
| 32Weak | Apple Inc. | Jennifer Newstead SVP, GC and Government Affairs | $816k 2,399 shares | -5% | |
| 0Weak | Apple Inc. | Jennifer Newstead SVP, GC and Government Affairs | $475k 1,438 shares | -4% | |
| 12Weak | Apple Inc. | Jennifer Newstead SVP, GC and Government Affairs | $456k 1,438 shares | -4% | |
| 12Weak | Apple Inc. | Jennifer Newstead SVP, GC and Government Affairs | $456k 1,439 shares | -4% | |
| 44Moderate | AAPLsell Apple Inc. | Chris Kondo Principal Accounting Officer | $934k 4,486 shares | -22% | |
| 46Moderate | Apple Inc. | Kevan Parekh Senior Vice President, CFO | $941k 4,570 shares | -50% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.