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sellWeak cluster of 210b5-1 plan

Soleil Boughton sold $101k of HIMS

Chief Legal Officer at Hims & Hers Health, Inc.. 3,461 shares at an average of $29.17, traded Sep 30, 2026, filed Oct 2, 2026.

Warning score
13
Value
$101k
3,461 shares
Holdings after
300,809
-1% from before
From 52-week low
+105%
low $14.52, close $29.79
From 52-week high
-53%
high $62.76, as of Sep 30, 2026

Score components

  • Role
    Officer
    +15
  • Trade size
    $101k at market
    +10
  • Share of holdings sold
    Sold 1.1% of holdings
    0
  • Cluster
    2 insiders selling within 14 days
    +8
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

HIMSOct 9, 2026 · close 30.92
Since filing Oct 2, 2026: +6.6%SPY +1.2% · excess +5.5%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001837817-26-000017, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Sep 30, 2026SOpen-market sale
Class A Common Stock10b5-1
-3,461$29.17$101k300,80910 d ago

Related signals

Other insiders at Hims & Hers Health, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
17Weak
HIMSsell 210b5-1
Hims & Hers Health, Inc.
Oluyemi Okupe
Chief Financial Officer
$59k
2,000 shares
-1%
30Weak
HIMSsell 410b5-1
Hims & Hers Health, Inc.
Oluyemi Okupe
Chief Financial Officer
$877k
29,277 shares
-11%
32Weak
HIMSsell 410b5-1
Hims & Hers Health, Inc.
Oluyemi Okupe
Chief Financial Officer
$355k
12,313 shares
-5%
21Weak
HIMSsell 410b5-1
Hims & Hers Health, Inc.
Soleil Boughton
Chief Legal Officer
$174k
6,236 shares
-2%
31Weak
HIMSsell 410b5-1
Hims & Hers Health, Inc.
Michael Chi
Chief Operating Officer
$398k
14,027 shares
-3%
23Weak
HIMSsell 410b5-1
Hims & Hers Health, Inc.
Mohamed Elshenawy
CTO
$226k
7,954 shares
-4%
20Weak
HIMSsell 310b5-1
Hims & Hers Health, Inc.
Soleil Boughton
Chief Legal Officer
$98k
3,458 shares
-1%
52Moderate
HIMSsell 510b5-1
Hims & Hers Health, Inc.
Oluyemi Okupe
Chief Financial Officer
$1.1M
23,107 shares
-27%
33Weak
HIMSsell 510b5-1
Hims & Hers Health, Inc.
Irene Becklund
PAO
$507k
8,485 shares
-92%
12Weak
HIMSsell 510b5-1
Hims & Hers Health, Inc.
Soleil Boughton
Chief Legal Officer
$463k
8,023 shares
-5%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Soleil Boughton sold $101k of HIMS | InsiderTell