Skip to content
sellModerate cluster of 310b5-1 plan

Charles Collier sold $3.1M of ROKU

President, Roku Media at ROKU, INC. 20,538 shares at an average of $151.63, traded Oct 5, 2026, filed Oct 7, 2026.

Warning score
45
Value
$3.1M
20,538 shares
Holdings after
22,700
-62% from before
From 52-week low
+85%
low $82.93, close $153.41
From 52-week high
-4%
high $159.76, as of Oct 5, 2026

Score components

  • Role
    President
    +20
  • Trade size
    $3.1M at market
    +25
  • Share of holdings sold
    Sold 62% of holdings
    +20
  • Cluster
    3 insiders selling within 14 days
    +15
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

ROKUOct 9, 2026 · close 152.85
Since filing Oct 7, 2026: +0.1%SPY +0.2% · excess -0.1%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001951665-26-000028, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Oct 5, 2026MOption exercise
Class A Common Stock10b5-1
+10,269$49.59$509k32,9695 d ago
Oct 5, 2026SOpen-market sale
Class A Common Stock10b5-1
-9,689$151.60$1.5M23,2805 d ago
Oct 5, 2026SOpen-market sale
Class A Common Stock10b5-1
-580$152.06$88k22,7005 d ago
Oct 5, 2026MOption exercise
Class A Common Stock10b5-1
+10,269$49.59$509k32,9695 d ago
Oct 5, 2026SOpen-market sale
Class A Common Stock10b5-1
-9,845$151.61$1.5M23,1245 d ago
Oct 5, 2026SOpen-market sale
Class A Common Stock10b5-1
-424$152.07$64k22,7005 d ago
Oct 5, 2026MOption exercise
Employee Stock Option (right to buy)derivative10b5-1
-10,269$0.00$030,8075 d ago
Oct 5, 2026MOption exercise
Employee Stock Option (right to buy)derivative10b5-1
-10,269$0.00$020,5385 d ago

Related signals

Other insiders at ROKU, INC and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
19Weak
ROKUsell 310b5-1
ROKU, INC
Matthew C. Banks
VP, CAO
$84k
554 shares
-7%
14Weak
ROKUsell 310b5-1
ROKU, INC
Neil D Hunt
director
$302k
2,000 shares
-17%
42Moderate
ROKUsell 710b5-1
ROKU, INC
Dan Jedda
CFO & COO
$1.1M
7,000 shares
-9%
45Moderate
ROKUsell 710b5-1
ROKU, INC
Charles Collier
President, Roku Media
$3.2M
20,538 shares
-62%
4Weak
ROKUsell 710b5-1
ROKU, INC
Matthew C. Banks
VP, CAO
$85k
546 shares
-6%
30Weak
ROKUsell 710b5-1
ROKU, INC
Charles Collier
President, Roku Media
$1.1M
7,067 shares
-24%
27Weak
ROKUsell 710b5-1
ROKU, INC
Gilbert Fuchsberg
President, Subscriptions
$751k
4,824 shares
-11%
14Weak
ROKUsell 710b5-1
ROKU, INC
Neil D Hunt
director
$313k
2,000 shares
-17%
22Weak
ROKUsell 710b5-1
ROKU, INC
Christopher T. Handman
SVP & General Counsel
$467k
2,999 shares
-25%
18Weak
ROKUsell 710b5-1
ROKU, INC
Mustafa Ozgen
Pres, Devices, Prod, and Tech
$531k
3,410 shares
-12%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Charles Collier sold $3.1M of ROKU | InsiderTell