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sellWeak10b5-1 plan

Kevin Holleran sold $620k of HAYW

President and CEO at Hayward Holdings, Inc.. 50,000 shares at an average of $12.40, traded Oct 5, 2026, filed Oct 7, 2026.

Warning score
15
Value
$620k
50,000 shares
Holdings after
401,234
-11% from before
From 52-week low
+2%
low $12.24, close $12.43
From 52-week high
-28%
high $17.31, as of Oct 5, 2026

Score components

  • Role
    CEO
    +25
  • Trade size
    $620k at market
    +20
  • Share of holdings sold
    Sold 11% of holdings
    +5
  • Cluster
    No other insider selling within 14 days
    0
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

HAYWOct 9, 2026 · close 11.35
Since filing Oct 7, 2026: -3.8%SPY +0.2% · excess -4.0%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001851021-26-000024, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Oct 5, 2026MOption exercise
Common Stock10b5-1
+50,000$1.40$70k451,2345 d ago
Oct 5, 2026SOpen-market sale
Common Stock10b5-1
-50,000$12.40$620k401,2345 d ago
Oct 5, 2026MOption exercise
Stock Options (Right to Buy)derivative10b5-1
-50,000$0.00$01,880,2365 d ago

Related signals

Other insiders at Hayward Holdings, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
9Weak
HAYWsell 210b5-1
Hayward Holdings, Inc.
Susan M. Canning
SVP, CLO, Corporate Secretary
$45k
3,500 shares
-2%
19Weak
HAYWsell 210b5-1
Hayward Holdings, Inc.
Kevin Holleran
President and CEO
$692k
50,000 shares
-7%
13Weak
HAYWsell10b5-1
Hayward Holdings, Inc.
Kevin Holleran
President and CEO
$831k
60,574 shares
-9%
11Weak
HAYWsell10b5-1
Hayward Holdings, Inc.
Kevin Holleran
President and CEO
$703k
50,000 shares
-7%
10Weak
HAYWsell10b5-1
Hayward Holdings, Inc.
Kevin Holleran
President and CEO
$626k
50,000 shares
-7%
11Weak
HAYWsell10b5-1
Hayward Holdings, Inc.
Kevin Holleran
President and CEO
$704k
50,000 shares
-7%
11Weak
HAYWsell10b5-1
Hayward Holdings, Inc.
Kevin Holleran
President and CEO
$726k
50,000 shares
-9%
12Weak
HAYWsell10b5-1
Hayward Holdings, Inc.
Kevin Holleran
President and CEO
$766k
50,000 shares
-9%
12Weak
HAYWsell10b5-1
Hayward Holdings, Inc.
Kevin Holleran
President and CEO
$799k
50,000 shares
-9%
28Weak
HAYWsell 210b5-1
Hayward Holdings, Inc.
Kevin Holleran
President and CEO
$1.6M
100,000 shares
-16%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Kevin Holleran sold $620k of HAYW | InsiderTell