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sellModerate cluster of 410b5-1 plan

Jennifer Cunningham Cotter sold $891k of PTON

Chief Content Officer at PELOTON INTERACTIVE, INC.. 135,170 shares at an average of $6.59, traded May 20, 2025, filed May 22, 2025.

Warning score
53
Value
$891k
135,170 shares
Holdings after
100,269
-57% from before
From 52-week low
+57%
low $4.27, close $6.72
From 52-week high
-36%
high $10.57, as of May 20, 2025

Score components

  • Role
    Officer
    +15
  • Trade size
    $891k at market
    +23
  • Share of holdings sold
    Sold 57% of holdings
    +20
  • Cluster
    4 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

PTONOct 9, 2026 · close 5.12
Since filing May 22, 2025: -29.0%SPY +35.7% · excess -64.7%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001639825-25-000097, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
May 20, 2025SOpen-market sale
Class A Common Stock10b5-1
-135,170$6.59$891k100,269May 22, 2025

Related signals

Other insiders at PELOTON INTERACTIVE, INC. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
25Weak
PTONsell 2
PELOTON INTERACTIVE, INC.
Nick V. Caldwell
Chief Product Officer
$447k
63,925 shares
-10%
13Weak
PTONsell 210b5-1
PELOTON INTERACTIVE, INC.
Elizabeth F Coddington
Chief Financial Officer
$269k
38,708 shares
-12%
26Weak
PTONsell 410b5-1
PELOTON INTERACTIVE, INC.
Saqib Baig
Chief Accounting Officer
$145k
21,893 shares
-13%
42Moderate
PTONsell 4
PELOTON INTERACTIVE, INC.
Nick V. Caldwell
Chief Product Officer
$203k
31,337 shares
-6%
31Weak
PTONsell 4
PELOTON INTERACTIVE, INC.
Saqib Baig
Chief Accounting Officer
$148k
23,520 shares
-12%
36Weak
PTONsell 4
PELOTON INTERACTIVE, INC.
Nick V. Caldwell
Chief Product Officer
$419k
66,712 shares
-11%
37Weak
PTONsell 410b5-1
PELOTON INTERACTIVE, INC.
Elizabeth F Coddington
Chief Financial Officer
$1.2M
185,661 shares
-37%
49Moderate
PTONsell 4
PELOTON INTERACTIVE, INC.
Jennifer Cunningham Cotter
Chief Content Officer
$910k
145,622 shares
-38%
37Weak
PTONsell 3
PELOTON INTERACTIVE, INC.
Nick V. Caldwell
Chief Product Officer
$453k
68,727 shares
-13%
20Weak
PTONsell 310b5-1
PELOTON INTERACTIVE, INC.
Elizabeth F Coddington
Chief Financial Officer
$261k
38,151 shares
-13%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Jennifer Cunningham Cotter sold $891k of PTON | InsiderTell