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sellNotable cluster of 310b5-1 plan

Jeffrey Terry Green sold $2.4M of TTD

President and CEO at Trade Desk, Inc.. 29,877 shares at an average of $80.03, traded May 12, 2025, filed May 14, 2025.

Warning score
65
Value
$2.4M
29,877 shares
Holdings after
670,901
-73% from before
From 52-week low
+75%
low $45.27, close $79.40
From 52-week high
-43%
high $139.51, as of May 12, 2025

Score components

  • Role
    CEO
    +25
  • Trade size
    $2.4M at market
    +25
  • Share of holdings sold
    Sold 73% of holdings
    +20
  • Cluster
    3 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

TTDOct 9, 2026 · close 12.08
Since filing May 14, 2025: -84.7%SPY +34.7% · excess -119.4%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001671933-25-000064, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
May 12, 2025CConversion
Class A Common Stockindirect: See Footnote10b5-1
+23,945$0.00$040,963May 14, 2025
May 12, 2025SOpen-market sale
Class A Common Stockindirect: See Footnote10b5-1
-23,945$80.03$1.9M17,018May 14, 2025
May 12, 2025SOpen-market sale
Class A Common Stockindirect: See Footnote10b5-1
-2,739$80.03$219k671,297May 14, 2025
May 13, 2025CConversion
Class A Common Stockindirect: See Footnote10b5-1
+2,797$0.00$019,815May 14, 2025
May 13, 2025SOpen-market sale
Class A Common Stockindirect: See Footnote10b5-1
-2,797$80.06$224k17,018May 14, 2025
May 13, 2025SOpen-market sale
Class A Common Stockindirect: See Footnote10b5-1
-396$80.08$32k670,901May 14, 2025
May 12, 2025CConversion
Class B Common Stockderivativeindirect: See Footnote10b5-1
-23,945$0.00$029,575,313May 14, 2025
May 13, 2025CConversion
Class B Common Stockderivativeindirect: See Footnote10b5-1
-2,797$0.00$029,572,516May 14, 2025

Related signals

Other insiders at Trade Desk, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
60Notable
TTDsell
Trade Desk, Inc.
Kathryn E Falberg
director
$4.7M
152,828 shares
-146%
76Notable
TTDbuy
Trade Desk, Inc.
Jeffrey Terry Green
President and CEO
$148M
6,000,000 shares
-
28Weak
TTDsell
Trade Desk, Inc.
Andrea Lee Cunningham
director
$68k
1,403 shares
-22%
10Weak
TTDsell10b5-1
Trade Desk, Inc.
Jay R Grant
Chief Legal Officer
$4.7M
51,290 shares
-21%
32Weak
TTDsell 310b5-1
Trade Desk, Inc.
Laura Schenkein
Chief Financial Officer
$369k
4,809 shares
-1%
50Moderate
TTDsell 3
Trade Desk, Inc.
David B Wells
director
$2.3M
28,638 shares
-30%
34Weak
TTDsell 310b5-1
Trade Desk, Inc.
Laura Schenkein
Chief Financial Officer
$446k
6,374 shares
-1%
58Moderate
TTDsell 210b5-1
Trade Desk, Inc.
Jeffrey Terry Green
President and CEO
$48M
400,000 shares
-110%
58Moderate
TTDsell 210b5-1
Trade Desk, Inc.
Jeffrey Terry Green
President and CEO
$18M
143,985 shares
-110%
6Weak
TTDsell 210b5-1
Trade Desk, Inc.
Samantha Jacobson
Chief Strategy Officer
$510k
4,298 shares
-5%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Jeffrey Terry Green sold $2.4M of TTD | InsiderTell