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sellWeak10b5-1 plan

George L Holm sold $2.8M of PFGC

See Remarks at Performance Food Group Co. 35,435 shares at an average of $79.03, traded Apr 1, 2025, filed Apr 2, 2025.

Warning score
5
Value
$2.8M
35,435 shares
Holdings after
1,560,066
-2% from before
From 52-week low
+11%
low $71.36, close $79.45
From 52-week high
-13%
high $90.93, as of Apr 1, 2025

Score components

  • Role
    Officer
    +15
  • Trade size
    $2.8M at market
    +25
  • Share of holdings sold
    Sold 2.2% of holdings
    0
  • Cluster
    No other insider selling within 14 days
    0
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m +2.0%, 3m +9.0%, 6m +26.5%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

PFGCOct 13, 2026 · close 94.68
Since filing Apr 2, 2025: +17.0%SPY +40.1% · excess -23.1%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0000950170-25-049524, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Apr 1, 2025MOption exercise
Common Stock10b5-1
+35,435$19.00$673k1,595,501Apr 2, 2025
Apr 1, 2025SOpen-market sale
Common Stock10b5-1
-15,361$78.67$1.2M1,580,140Apr 2, 2025
Apr 1, 2025SOpen-market sale
Common Stock10b5-1
-20,074$79.30$1.6M1,560,066Apr 2, 2025
Apr 1, 2025MOption exercise
Options (Right to Buy)derivative10b5-1
+35,435$0.00$0177,179Apr 2, 2025

Related signals

Other insiders at Performance Food Group Co and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
10Weak
PFGCsell10b5-1
Performance Food Group Co
Chasity D Grosh
See Remarks
$93k
1,005 shares
-15%
24Weak
PFGCsell 510b5-1
Performance Food Group Co
Hugh Patrick Hatcher
See Remarks
$298k
3,000 shares
-5%
40Moderate
PFGCsell 510b5-1
Performance Food Group Co
Donald S. Bulmer
See Remarks
$1.3M
11,888 shares
-18%
21Weak
PFGCsell 510b5-1
Performance Food Group Co
Erika T Davis
See Remarks
$139k
1,320 shares
-3%
21Weak
PFGCsell 510b5-1
Performance Food Group Co
A Brent King
See Remarks
$139k
1,320 shares
-3%
39Weak
PFGCsell 510b5-1
Performance Food Group Co
Erika T Davis
See Remarks
$958k
9,186 shares
-18%
18Weak
PFGCsell 510b5-1
Performance Food Group Co
Chasity D Grosh
See Remarks
$67k
643 shares
-8%
39Weak
PFGCsell 510b5-1
Performance Food Group Co
A Brent King
See Remarks
$959k
9,201 shares
-16%
21Weak
PFGCsell 510b5-1
Performance Food Group Co
Erika T Davis
See Remarks
$160k
1,529 shares
-3%
19Weak
PFGCsell 510b5-1
Performance Food Group Co
Chasity D Grosh
See Remarks
$88k
838 shares
-9%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

George L Holm sold $2.8M of PFGC | InsiderTell