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sellWeak cluster of 710b5-1 plan

Allison C Hoffman sold $253k of PHR

General Counsel & Secretary at Phreesia, Inc.. 10,720 shares at an average of $23.58, traded Apr 8, 2025, filed Apr 10, 2025.

Warning score
23
Value
$253k
10,720 shares
Holdings after
139,134
-7% from before
From 52-week low
+31%
low $18.04, close $23.67
From 52-week high
-21%
high $30.01, as of Apr 8, 2025

Score components

  • Role
    Officer
    +15
  • Trade size
    $253k at market
    +13
  • Share of holdings sold
    Sold 7.2% of holdings
    0
  • Cluster
    7 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m +6.8%, 3m +19.5%, 6m -0.7%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

PHROct 12, 2026 · close 10.82
Since filing Apr 10, 2025: -54.9%SPY +50.8% · excess -105.7%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001127602-25-011935, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Apr 8, 2025SOpen-market sale
Common Stock10b5-1
-3,681$23.46$86k146,173Apr 10, 2025
Apr 8, 2025SOpen-market sale
Common Stock10b5-1
-2,343$24.48$57k143,830Apr 10, 2025
Apr 9, 2025SOpen-market sale
Common Stock10b5-1
-4,696$23.23$109k139,134Apr 10, 2025

Related signals

Other insiders at Phreesia, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
3Weak
PHRsell10b5-1
Phreesia, Inc.
Allison C Hoffman
General Counsel & Secretary
$67k
6,662 shares
-2%
3Weak
PHRsell 210b5-1
Phreesia, Inc.
Yvonne Hui
Principal Accounting Officer
$14k
1,247 shares
-5%
3Weak
PHRsell 210b5-1
Phreesia, Inc.
Lisa Egbuonu-Davis
director
$5,735
536 shares
-1%
3Weak
PHRsell 210b5-1
Phreesia, Inc.
Yvonne Hui
Principal Accounting Officer
$15k
1,371 shares
-5%
3Weak
PHRsell 210b5-1
Phreesia, Inc.
Lisa Egbuonu-Davis
director
$24k
2,546 shares
-6%
0Weak
PHRsell10b5-1
Phreesia, Inc.
Yvonne Hui
Principal Accounting Officer
$3,814
431 shares
-2%
17Weak
PHRsell 310b5-1
Phreesia, Inc.
Allison C Hoffman
General Counsel & Secretary
$56k
6,176 shares
-4%
10Weak
PHRsell 310b5-1
Phreesia, Inc.
Yvonne Hui
Principal Accounting Officer
$12k
1,327 shares
-5%
29Weak
PHRsell 310b5-1
Phreesia, Inc.
Yvonne Hui
Principal Accounting Officer
$91k
10,063 shares
-28%
20Weak
PHRsell 310b5-1
Phreesia, Inc.
Allison C Hoffman
General Counsel & Secretary
$117k
14,483 shares
-8%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Allison C Hoffman sold $253k of PHR | InsiderTell