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sellWeak

Brenda J Lauderback sold $108k of WWW

director at WOLVERINE WORLD WIDE INC /DE/. 6,500 shares at an average of $16.67, traded May 12, 2025, filed May 13, 2025.

Warning score
30
Value
$108k
6,500 shares
Holdings after
48,675
-12% from before
From 52-week low
+66%
low $9.75, close $16.14
From 52-week high
-30%
high $23.21, as of May 12, 2025

Score components

  • Role
    Director
    +15
  • Trade size
    $108k at market
    +10
  • Share of holdings sold
    Sold 12% of holdings
    +5
  • Cluster
    No other insider selling within 14 days
    0

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m +9.4%, 3m +65.0%, 6m -5.8%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

WWWOct 12, 2026 · close 19.37
Since filing May 13, 2025: +18.6%SPY +34.8% · excess -16.2%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0000110471-25-000088, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
May 12, 2025SOpen-market sale
Common Stock
-6,500$16.67$108k48,675May 13, 2025

Related signals

Other insiders at WOLVERINE WORLD WIDE INC /DE/ and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
18Weak
WWWsell10b5-1
WOLVERINE WORLD WIDE INC /DE/
Jeffrey M Boromisa
director
$490k
25,000 shares
-18%
17Weak
WWWsell10b5-1
WOLVERINE WORLD WIDE INC /DE/
Jeffrey M Boromisa
director
$454k
25,000 shares
-16%
24Weak
WWWsell
WOLVERINE WORLD WIDE INC /DE/
Brenda J Lauderback
director
$87k
5,500 shares
-9%
56Moderate
WWWbuy 3
WOLVERINE WORLD WIDE INC /DE/
Jack Boyle
director
$99k
6,250 shares
-
43Moderate
WWWbuy 3
WOLVERINE WORLD WIDE INC /DE/
Nicholas T. Long
director
$32k
2,000 shares
+3%
64Notable
WWWbuy 3
WOLVERINE WORLD WIDE INC /DE/
DeMonty Price
director
$394k
25,000 shares
+50%
13Weak
WWWsell10b5-1
WOLVERINE WORLD WIDE INC /DE/
Amy M. Klimek
Chief Human Resources Officer
$257k
11,528 shares
-100%
55Moderate
WWWsell 5
WOLVERINE WORLD WIDE INC /DE/
Christopher Hufnagel
President and CEO
$1.0M
32,294 shares
-12%
46Moderate
WWWsell 5
WOLVERINE WORLD WIDE INC /DE/
David A Latchana
Chief Legal Officer
$161k
5,000 shares
-21%
36Weak
WWWsell 5
WOLVERINE WORLD WIDE INC /DE/
Brenda J Lauderback
director
$413k
12,854 shares
-21%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Brenda J Lauderback sold $108k of WWW | InsiderTell