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buyModerate10b5-1 plan

Robert Holmes Swan bought $503k of NKE

director at NIKE, Inc.. 8,600 shares at an average of $58.46, traded Apr 4, 2025, filed Apr 7, 2025.

Conviction score
42
Value
$503k
8,600 shares
Holdings after
31,983
+37% from before
From 52-week low
+3%
low $53.17, close $54.77
From 52-week high
-35%
high $84.71, as of Apr 4, 2025

Score components

  • Role
    Director
    +15
  • Trade size
    $503k at market
    +18
  • Relative to holdings
    Holdings up 37%
    +6
  • Price context
    3% above the 52-week low; 35% below the 52-week high
    +18
  • Cluster
    No other insider buying within 14 days
    0
  • Repeat buying
    First buy in 90 days
    0
  • Track record
    Too few past buys to judge (0 with prices)
    0
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -15

What happened after comparable buys

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m +5.4%, 3m +38.5%, 6m +29.5%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

NKEOct 9, 2026 · close 34.71
Since filing Apr 7, 2025: -34.8%SPY +56.8% · excess -91.6%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001127602-25-011755, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Apr 4, 2025POpen-market purchase
Class B Common Stock10b5-1
+8,600$58.46$503k31,983Apr 7, 2025

Related signals

Other insiders at NIKE, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
26Weak
NKEsell 310b5-1
NIKE, Inc.
Venkatesh Alagirisamy
EVP: CHIEF OPERATING OFFICER
$138k
3,671 shares
-3%
21Weak
NKEsell 310b5-1
NIKE, Inc.
Robert Leinwand
EVP: Chief Legal Officer
$137k
3,646 shares
-4%
20Weak
NKEsell 310b5-1
NIKE, Inc.
Philip McCartney
EVP: CHIEF INN,PROD&DSG OFCR
$96k
2,559 shares
-3%
27Weak
NKEsell 510b5-1
NIKE, Inc.
Amy Montagne
PRESIDENT, NIKE
$205k
4,867 shares
-8%
21Weak
NKEsell 510b5-1
NIKE, Inc.
Venkatesh Alagirisamy
EVP: CHIEF OPERATING OFFICER
$37k
890 shares
-1%
27Weak
NKEsell 510b5-1
NIKE, Inc.
Matthew Friend
EVP: CFO
$102k
2,463 shares
-3%
16Weak
NKEsell 510b5-1
NIKE, Inc.
Robert Leinwand
EVP: Chief Legal Officer
$34k
821 shares
-1%
10Weak
NKEsell 510b5-1
NIKE, Inc.
Philip McCartney
EVP: CHIEF INN,PROD&DSG OFCR
$22k
524 shares
-1%
22Weak
NKEsell10b5-1
NIKE, Inc.
Philip McCartney
EVP: CHIEF INN,PROD&DSG OFCR
$803k
17,398 shares
-25%
86Strong
NKEbuy 4
NIKE, Inc.
Elliott Hill
PRESIDENT & CEO
$1.0M
23,660 shares
+10%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Robert Holmes Swan bought $503k of NKE | InsiderTell