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sellModerate cluster of 510b5-1 plan

Dion C. Sanders sold $754k of PTON

Chief Commercial Officer at PELOTON INTERACTIVE, INC.. 114,318 shares at an average of $6.59, traded May 20, 2025, filed May 22, 2025.

Warning score
52
Value
$754k
114,318 shares
Holdings after
0
-100% from before
From 52-week low
+57%
low $4.27, close $6.72
From 52-week high
-36%
high $10.57, as of May 20, 2025

Score components

  • Role
    Officer
    +15
  • Trade size
    $754k at market
    +22
  • Share of holdings sold
    Sold 100% of holdings
    +20
  • Cluster
    5 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

PTONOct 9, 2026 · close 5.12
Since filing May 22, 2025: -29.0%SPY +35.7% · excess -64.7%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001639825-25-000095, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
May 20, 2025SOpen-market sale
Class A Common Stock10b5-1
-114,318$6.59$754k0May 22, 2025

Related signals

Other insiders at PELOTON INTERACTIVE, INC. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
53Moderate
PTONsell 310b5-1
PELOTON INTERACTIVE, INC.
Jennifer Cunningham Cotter
Chief Content Officer
$887k
110,235 shares
-52%
45Moderate
PTONsell 3
PELOTON INTERACTIVE, INC.
Nick V. Caldwell
Chief Product Officer
$1.6M
206,901 shares
-22%
47Moderate
PTONsell 310b5-1
PELOTON INTERACTIVE, INC.
Elizabeth F Coddington
Chief Financial Officer
$2.0M
260,483 shares
-71%
65Notable
PTONsell 3
PELOTON INTERACTIVE, INC.
Jennifer Cunningham Cotter
Chief Content Officer
$1.0M
128,429 shares
-38%
19Weak
PTONsell 410b5-1
PELOTON INTERACTIVE, INC.
Nick V. Caldwell
Chief Product Officer
$84k
10,477 shares
-2%
26Weak
PTONsell 410b5-1
PELOTON INTERACTIVE, INC.
Saqib Baig
Chief Accounting Officer
$166k
21,736 shares
-12%
55Moderate
PTONsell 410b5-1
PELOTON INTERACTIVE, INC.
Jennifer Cunningham Cotter
Chief Content Officer
$1.0M
134,476 shares
-57%
33Weak
PTONsell 4
PELOTON INTERACTIVE, INC.
Saqib Baig
Chief Accounting Officer
$273k
32,672 shares
-16%
39Weak
PTONsell 4
PELOTON INTERACTIVE, INC.
Nick V. Caldwell
Chief Product Officer
$564k
66,949 shares
-10%
37Weak
PTONsell 410b5-1
PELOTON INTERACTIVE, INC.
Elizabeth F Coddington
Chief Financial Officer
$1.6M
185,820 shares
-35%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Dion C. Sanders sold $754k of PTON | InsiderTell