Skip to content
buyWeak cluster of 3

John K Saunders bought $13k of WFCF

CEO at Where Food Comes From, Inc.. 1,750 shares at an average of $7.15, traded May 19, 2025, filed May 21, 2025.

Conviction score
35
Value
$13k
1,750 shares
Holdings after
1,740,276
+0% from before
From 52-week low
-
no price yet
From 52-week high
-
no price yet

Score components

  • Role
    CEO
    +25
  • Trade size
    $13k at market
    0
  • Relative to holdings
    Under 1% of holdings (0.1%)
    -5
  • Price context
    No price history yet
    0
  • Cluster
    3 insiders buying within 14 days
    +15
  • Repeat buying
    First buy in 90 days
    0
  • Track record
    Too few past buys to judge (0 with prices)
    0

What happened after comparable buys

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m +5.8%, 3m +10.8%, 6m +16.2%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

WFCFOct 12, 2026 · close 13.36
Since filing May 21, 2025: +32.8%SPY +35.7% · excess -2.9%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001062993-25-009959, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
May 19, 2025POpen-market purchase
Common Stock
+250$6.84$1,7101,738,776May 21, 2025
May 19, 2025POpen-market purchase
Common Stock
+250$7.20$1,8001,739,026May 21, 2025
May 19, 2025POpen-market purchase
Common Stock
+1,250$7.20$9,0001,740,276May 21, 2025
May 19, 2025MOption exercise
Stock Option (right to buy)derivative
-250$6.84$1,7101,500May 21, 2025
May 19, 2025MOption exercise
Stock Option (right to buy)derivative
-250$7.20$1,8001,250May 21, 2025
May 19, 2025MOption exercise
Stock Option (right to buy)derivative
-1,250$7.20$9,0000May 21, 2025

Related signals

Other insiders at Where Food Comes From, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
30Weak
WFCFbuy 3
Where Food Comes From, Inc.
Leann Saunders
COO
$13k
1,750 shares
+0%
37Weak
WFCFbuy 3
Where Food Comes From, Inc.
Dannette Henning
CFO
$13k
1,750 shares
+3%
25Weak
WFCFbuy
Where Food Comes From, Inc.
Pete Lapaseotes
director
$6,450
500 shares
+0%
32Weak
WFCFbuy
Where Food Comes From, Inc.
Dannette Henning
CFO
$5,550
750 shares
+2%
20Weak
WFCFbuy
Where Food Comes From, Inc.
Pete Lapaseotes
director
$18k
1,438 shares
+1%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

John K Saunders bought $13k of WFCF | InsiderTell