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sellModerate cluster of 410b5-1 plan

Sundar Pichai sold $7.5M of GOOGL

Chief Executive Officer at Alphabet Inc.. 32,500 shares at an average of $229.73, traded Sep 3, 2025, filed Sep 5, 2025.

Warning score
45
Value
$7.5M
32,500 shares
Holdings after
2,429,892
-1% from before
From 52-week low
+60%
low $144.02, close $229.86
From 52-week high
0%
high $229.86, as of Sep 3, 2025

Score components

  • Role
    CEO
    +25
  • Trade size
    $7.5M at market
    +25
  • Share of holdings sold
    Sold 1.3% of holdings
    0
  • Cluster
    4 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

GOOGLOct 9, 2026 · close 351.66
Since filing Sep 5, 2025: +50.2%SPY +21.9% · excess +28.2%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0000950170-25-113278, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Sep 3, 2025SOpen-market sale
Class C Capital Stock10b5-1
-600$225.80$135k2,461,792Sep 5, 2025
Sep 3, 2025SOpen-market sale
Class C Capital Stock10b5-1
-1,100$226.89$250k2,460,692Sep 5, 2025
Sep 3, 2025SOpen-market sale
Class C Capital Stock10b5-1
-2,725$228.12$622k2,457,967Sep 5, 2025
Sep 3, 2025SOpen-market sale
Class C Capital Stock10b5-1
-7,842$229.29$1.8M2,450,125Sep 5, 2025
Sep 3, 2025SOpen-market sale
Class C Capital Stock10b5-1
-14,140$230.15$3.3M2,435,985Sep 5, 2025
Sep 3, 2025SOpen-market sale
Class C Capital Stock10b5-1
-6,093$230.94$1.4M2,429,892Sep 5, 2025

Related signals

Other insiders at Alphabet Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
0Weak
GOOGLsell10b5-1
Alphabet Inc.
Frances Arnold
director
$28k
83 shares
-0%
8Weak
GOOGLsell 210b5-1
Alphabet Inc.
Frances Arnold
director
$25k
103 shares
-1%
45Moderate
GOOGLsell 410b5-1
Alphabet Inc.
Sundar Pichai
Chief Executive Officer
$8.1M
32,500 shares
-1%
21Weak
GOOGLsell 310b5-1
Alphabet Inc.
John L. Hennessy
director
$150k
600 shares
-9%
36Weak
GOOGLsell 310b5-1
Alphabet Inc.
Amie Thuener O'Toole
VP, Chief Accounting Officer
$681k
2,778 shares
-14%
10Weak
GOOGLsell 310b5-1
Alphabet Inc.
Frances Arnold
director
$21k
102 shares
-1%
45Moderate
GOOGLsell 410b5-1
Alphabet Inc.
Sundar Pichai
Chief Executive Officer
$6.5M
32,500 shares
-1%
40Moderate
GOOGLsell 510b5-1
Alphabet Inc.
Kavitark Ram Shriram
director
$5.3M
26,000 shares
-11%
20Weak
GOOGLsell 410b5-1
Alphabet Inc.
John L. Hennessy
director
$122k
600 shares
-9%
27Weak
GOOGLsell 410b5-1
Alphabet Inc.
John L. Hennessy
director
$200k
1,000 shares
-13%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Sundar Pichai sold $7.5M of GOOGL | InsiderTell