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sellModerate cluster of 510b5-1 plan

Victoria Valenzuela sold $18M of APP

CALO & Corp. Secretary at AppLovin Corp. 35,000 shares at an average of $502.23, traded Sep 4, 2025, filed Sep 5, 2025.

Warning score
40
Value
$18M
35,000 shares
Holdings after
269,955
-11% from before
From 52-week low
+412%
low $97.57, close $499.97
From 52-week high
-2%
high $510.13, as of Sep 4, 2025

Score components

  • Role
    Officer
    +15
  • Trade size
    $17.6M at market
    +25
  • Share of holdings sold
    Sold 11% of holdings
    +5
  • Cluster
    5 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

APPOct 9, 2026 · close 277.04
Since filing Sep 5, 2025: -43.5%SPY +21.9% · excess -65.4%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001562180-25-006124, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Sep 4, 2025SOpen-market sale
Class A Common Stock10b5-1
-8,200$500.37$4.1M296,755Sep 5, 2025
Sep 4, 2025SOpen-market sale
Class A Common Stock10b5-1
-11,597$501.34$5.8M285,158Sep 5, 2025
Sep 4, 2025SOpen-market sale
Class A Common Stock10b5-1
-4,700$502.50$2.4M280,458Sep 5, 2025
Sep 4, 2025SOpen-market sale
Class A Common Stock10b5-1
-3,700$503.89$1.9M276,758Sep 5, 2025
Sep 4, 2025SOpen-market sale
Class A Common Stock10b5-1
-6,803$504.91$3.4M269,955Sep 5, 2025

Related signals

Other insiders at AppLovin Corp and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
46Moderate
APPsell 4
AppLovin Corp
Dawson Alyssa Harvey
director
$171k
350 shares
-10%
35Weak
APPsell 710b5-1
AppLovin Corp
Victoria Valenzuela
CALO & Corp. Secretary
$6.8M
15,000 shares
-5%
85Strong
APPsell 6
AppLovin Corp
Arash Adam Foroughi
CEO & Chairperson
$5.0M
12,529 shares
-120%
85Strong
APPsell 6
AppLovin Corp
Arash Adam Foroughi
CEO & Chairperson
$6.3M
15,660 shares
-188%
85Strong
APPsell 6
AppLovin Corp
Arash Adam Foroughi
CEO & Chairperson
$6.1M
15,042 shares
-486%
85Strong
APPsell 6
AppLovin Corp
Arash Adam Foroughi
CEO & Chairperson
$3.9M
9,706 shares
-109%
70Notable
APPsell 6
AppLovin Corp
Arash Adam Foroughi
CEO & Chairperson
$38M
90,927 shares
-12%
85Strong
APPsell 6
AppLovin Corp
Arash Adam Foroughi
CEO & Chairperson
$3.1M
7,401 shares
-1827%
65Notable
APPsell 7
AppLovin Corp
Arash Adam Foroughi
CEO & Chairperson
$12M
26,200 shares
-1%
35Weak
APPsell 710b5-1
AppLovin Corp
Vasily Shikin
Chief Technology Officer
$13M
30,000 shares
-1%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Victoria Valenzuela sold $18M of APP | InsiderTell