Brian Armstrong sold $152M of COIN
Chairman and CEO at Coinbase Global, Inc.. 381,806 shares at an average of $397.53, traded Jul 15, 2025, filed Jul 17, 2025.
Score components
- +25RoleCEO
- +25Trade size$151.8M at market
- +20Share of holdings soldSold 100% of holdings
- +15Cluster3 insiders selling within 14 days
- -2010b5-1 planPre-scheduled under a 10b5-1 plan
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0001679788-25-000145, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Jul 15, 2025 | CConversion Class A Common Stockindirect: By The Brian Armstrong Living Trust10b5-1 | +183,506 | $0.00 | $0 | 184,032 | Jul 17, 2025 |
| Jul 15, 2025 | SOpen-market sale Class A Common Stockindirect: By The Brian Armstrong Living Trust10b5-1 | -57,476 | $395.50 | $23M | 126,556 | Jul 17, 2025 |
| Jul 15, 2025 | SOpen-market sale Class A Common Stockindirect: By The Brian Armstrong Living Trust10b5-1 | -44,199 | $396.52 | $18M | 82,357 | Jul 17, 2025 |
| Jul 15, 2025 | SOpen-market sale Class A Common Stockindirect: By The Brian Armstrong Living Trust10b5-1 | -25,517 | $397.47 | $10M | 56,840 | Jul 17, 2025 |
| Jul 15, 2025 | SOpen-market sale Class A Common Stockindirect: By The Brian Armstrong Living Trust10b5-1 | -20,027 | $398.54 | $8.0M | 36,813 | Jul 17, 2025 |
| Jul 15, 2025 | SOpen-market sale Class A Common Stockindirect: By The Brian Armstrong Living Trust10b5-1 | -27,862 | $399.46 | $11M | 8,951 | Jul 17, 2025 |
| Jul 15, 2025 | SOpen-market sale Class A Common Stockindirect: By The Brian Armstrong Living Trust10b5-1 | -8,425 | $400.17 | $3.4M | 526 | Jul 17, 2025 |
| Jul 16, 2025 | CConversion Class A Common Stockindirect: By The Brian Armstrong Living Trust10b5-1 | +198,300 | $0.00 | $0 | 198,826 | Jul 17, 2025 |
| Jul 16, 2025 | SOpen-market sale Class A Common Stockindirect: By The Brian Armstrong Living Trust10b5-1 | -28,707 | $395.46 | $11M | 170,119 | Jul 17, 2025 |
| Jul 16, 2025 | SOpen-market sale Class A Common Stockindirect: By The Brian Armstrong Living Trust10b5-1 | -36,305 | $396.54 | $14M | 133,814 | Jul 17, 2025 |
| Jul 16, 2025 | SOpen-market sale Class A Common Stockindirect: By The Brian Armstrong Living Trust10b5-1 | -44,818 | $397.41 | $18M | 88,996 | Jul 17, 2025 |
| Jul 16, 2025 | SOpen-market sale Class A Common Stockindirect: By The Brian Armstrong Living Trust10b5-1 | -34,177 | $398.54 | $14M | 54,819 | Jul 17, 2025 |
| Jul 16, 2025 | SOpen-market sale Class A Common Stockindirect: By The Brian Armstrong Living Trust10b5-1 | -34,849 | $399.69 | $14M | 19,970 | Jul 17, 2025 |
| Jul 16, 2025 | SOpen-market sale Class A Common Stockindirect: By The Brian Armstrong Living Trust10b5-1 | -14,799 | $400.39 | $5.9M | 5,171 | Jul 17, 2025 |
| Jul 16, 2025 | SOpen-market sale Class A Common Stockindirect: By The Brian Armstrong Living Trust10b5-1 | -4,645 | $401.15 | $1.9M | 526 | Jul 17, 2025 |
| Jul 15, 2025 | CConversion Class B Common Stockderivativeindirect: By The Brian Armstrong Living Trust10b5-1 | -183,506 | $0.00 | $0 | 23,079,525 | Jul 17, 2025 |
| Jul 16, 2025 | CConversion Class B Common Stockderivativeindirect: By The Brian Armstrong Living Trust10b5-1 | -198,300 | $0.00 | $0 | 22,881,225 | Jul 17, 2025 |
Related signals
Other insiders at Coinbase Global, Inc. and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 28Weak | Coinbase Global, Inc. | Marc L Andreessen director | $3.9M 20,514 shares | -2% | |
| 28Weak | Coinbase Global, Inc. | Marc L Andreessen director | $1.4M 6,838 shares | -1% | |
| 40Moderate | Coinbase Global, Inc. | Alesia J Haas Chief Financial Officer | $8.0M 39,030 shares | -10% | |
| 35Weak | Coinbase Global, Inc. | Marc L Andreessen director | $2.5M 13,676 shares | -1% | |
| 48Moderate | Coinbase Global, Inc. | Frederick R Wilson director | $1.8M 10,000 shares | -100% | |
| 65Notable | Coinbase Global, Inc. | Brian Armstrong Chairman and CEO | $8.1M 25,000 shares | -98% | |
| 42Moderate | Coinbase Global, Inc. | Alesia J Haas Chief Financial Officer | $2.1M 6,417 shares | -7% | |
| 65Notable | Coinbase Global, Inc. | Brian Armstrong Chairman and CEO | $7.6M 25,000 shares | -98% | |
| 25Weak | Coinbase Global, Inc. | Paul Grewal Chief Legal Officer | $3.0M 10,000 shares | -11% | |
| 25Weak | Coinbase Global, Inc. | Paul Grewal CHIEF LEGAL OFFICER | $4.8M 15,439 shares | -16% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.