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sellModerate cluster of 210b5-1 plan

Brian Armstrong sold $7.9M of COIN

Chairman and CEO at Coinbase Global, Inc.. 25,000 shares at an average of $317.09, traded Aug 4, 2025, filed Aug 6, 2025.

Warning score
58
Value
$7.9M
25,000 shares
Holdings after
526
-98% from before
From 52-week low
+110%
low $151.47, close $318.17
From 52-week high
-24%
high $419.78, as of Aug 4, 2025

Score components

  • Role
    CEO
    +25
  • Trade size
    $7.9M at market
    +25
  • Share of holdings sold
    Sold 98% of holdings
    +20
  • Cluster
    2 insiders selling within 14 days
    +8
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

COINOct 9, 2026 · close 179.39
Since filing Aug 6, 2025: -40.9%SPY +24.7% · excess -65.6%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001679788-25-000168, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Aug 4, 2025CConversion
Class A Common Stockindirect: By The Brian Armstrong Living Trust10b5-1
+25,000$0.00$025,526Aug 6, 2025
Aug 4, 2025SOpen-market sale
Class A Common Stockindirect: By The Brian Armstrong Living Trust10b5-1
-3,794$315.10$1.2M21,732Aug 6, 2025
Aug 4, 2025SOpen-market sale
Class A Common Stockindirect: By The Brian Armstrong Living Trust10b5-1
-5,413$316.29$1.7M16,319Aug 6, 2025
Aug 4, 2025SOpen-market sale
Class A Common Stockindirect: By The Brian Armstrong Living Trust10b5-1
-9,991$317.22$3.2M6,328Aug 6, 2025
Aug 4, 2025SOpen-market sale
Class A Common Stockindirect: By The Brian Armstrong Living Trust10b5-1
-2,185$318.39$696k4,143Aug 6, 2025
Aug 4, 2025SOpen-market sale
Class A Common Stockindirect: By The Brian Armstrong Living Trust10b5-1
-3,498$319.22$1.1M645Aug 6, 2025
Aug 4, 2025SOpen-market sale
Class A Common Stockindirect: By The Brian Armstrong Living Trust10b5-1
-119$319.73$38k526Aug 6, 2025
Aug 4, 2025CConversion
Class B Common Stockderivativeindirect: By The Brian Armstrong Living Trust10b5-1
-25,000$0.00$022,856,225Aug 6, 2025

Related signals

Other insiders at Coinbase Global, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
28Weak
COINsell 210b5-1
Coinbase Global, Inc.
Marc L Andreessen
director
$3.9M
20,514 shares
-2%
28Weak
COINsell 210b5-1
Coinbase Global, Inc.
Marc L Andreessen
director
$1.4M
6,838 shares
-1%
40Moderate
COINsell 210b5-1
Coinbase Global, Inc.
Alesia J Haas
Chief Financial Officer
$8.0M
39,030 shares
-10%
35Weak
COINsell 310b5-1
Coinbase Global, Inc.
Marc L Andreessen
director
$2.5M
13,676 shares
-1%
48Moderate
COINsell 210b5-1
Coinbase Global, Inc.
Frederick R Wilson
director
$1.8M
10,000 shares
-100%
27Weak
COINsell10b5-1
Coinbase Global, Inc.
Alesia J Haas
Chief Financial Officer
$2.0M
9,950 shares
-3%
42Moderate
COINsell 410b5-1
Coinbase Global, Inc.
Alesia J Haas
CHIEF FINANCIAL OFFICER
$2.0M
10,020 shares
-2%
23Weak
COINsell 410b5-1
Coinbase Global, Inc.
Paul Grewal
Chief Legal Officer
$230k
1,314 shares
-2%
51Moderate
COINsell 410b5-1
Coinbase Global, Inc.
Lawrence J Brock
Chief People Officer
$744k
4,821 shares
-91%
41Moderate
COINsell 410b5-1
Coinbase Global, Inc.
Jennifer N. Jones
Chief Accounting Officer
$170k
1,102 shares
-100%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Brian Armstrong sold $7.9M of COIN | InsiderTell