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sellNotable cluster of 510b5-1 plan

Brian Armstrong sold $7.6M of COIN

Chairman and CEO at Coinbase Global, Inc.. 25,000 shares at an average of $302.19, traded Sep 4, 2025, filed Sep 8, 2025.

Warning score
65
Value
$7.6M
25,000 shares
Holdings after
526
-98% from before
From 52-week low
+103%
low $151.47, close $306.80
From 52-week high
-27%
high $419.78, as of Sep 4, 2025

Score components

  • Role
    CEO
    +25
  • Trade size
    $7.6M at market
    +25
  • Share of holdings sold
    Sold 98% of holdings
    +20
  • Cluster
    5 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

COINOct 9, 2026 · close 179.39
Since filing Sep 8, 2025: -40.6%SPY +21.6% · excess -62.3%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001679788-25-000193, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Sep 4, 2025CConversion
Class A Common Stockindirect: By The Brian Armstrong Living Trust10b5-1
+25,000$0.00$025,526Sep 8, 2025
Sep 4, 2025SOpen-market sale
Class A Common Stockindirect: By The Brian Armstrong Living Trust10b5-1
-12,643$301.43$3.8M12,883Sep 8, 2025
Sep 4, 2025SOpen-market sale
Class A Common Stockindirect: By The Brian Armstrong Living Trust10b5-1
-6,474$302.57$2.0M6,409Sep 8, 2025
Sep 4, 2025SOpen-market sale
Class A Common Stockindirect: By The Brian Armstrong Living Trust10b5-1
-5,883$303.39$1.8M526Sep 8, 2025
Sep 4, 2025CConversion
Class B Common Stockderivativeindirect: By The Brian Armstrong Living Trust10b5-1
-25,000$0.00$022,806,225Sep 8, 2025

Related signals

Other insiders at Coinbase Global, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
28Weak
COINsell 210b5-1
Coinbase Global, Inc.
Marc L Andreessen
director
$3.9M
20,514 shares
-2%
28Weak
COINsell 210b5-1
Coinbase Global, Inc.
Marc L Andreessen
director
$1.4M
6,838 shares
-1%
40Moderate
COINsell 210b5-1
Coinbase Global, Inc.
Alesia J Haas
Chief Financial Officer
$8.0M
39,030 shares
-10%
35Weak
COINsell 310b5-1
Coinbase Global, Inc.
Marc L Andreessen
director
$2.5M
13,676 shares
-1%
48Moderate
COINsell 210b5-1
Coinbase Global, Inc.
Frederick R Wilson
director
$1.8M
10,000 shares
-100%
50Moderate
COINsell 310b5-1
Coinbase Global, Inc.
Brian Armstrong
Chairman and CEO
$10M
40,000 shares
-100%
45Moderate
COINsell 310b5-1
Coinbase Global, Inc.
Frederick Ernest Ehrsam III
director
$348k
1,375 shares
-100%
42Moderate
COINsell 410b5-1
Coinbase Global, Inc.
Alesia J Haas
CHIEF FINANCIAL OFFICER
$2.0M
7,375 shares
-9%
50Moderate
COINsell 710b5-1
Coinbase Global, Inc.
Brian Armstrong
Chairman and CEO
$10M
40,000 shares
-100%
50Moderate
COINsell 710b5-1
Coinbase Global, Inc.
Brian Armstrong
Chairman and CEO
$11M
40,000 shares
-100%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Brian Armstrong sold $7.6M of COIN | InsiderTell