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sellWeak

Annette N Fritsch sold $132k of SAM

VP of Product Design and R&D at BOSTON BEER CO INC. 600 shares at an average of $219.24, traded Aug 8, 2025, filed Aug 11, 2025.

Warning score
26
Value
$132k
600 shares
Holdings after
9,715
-6% from before
From 52-week low
+16%
low $187.06, close $217.48
From 52-week high
-33%
high $323.56, as of Aug 8, 2025

Score components

  • Role
    Officer
    +15
  • Trade size
    $132k at market
    +11
  • Share of holdings sold
    Sold 5.8% of holdings
    0
  • Cluster
    No other insider selling within 14 days
    0

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

SAMOct 9, 2026 · close 170.51
Since filing Aug 11, 2025: -20.3%SPY +24.1% · excess -44.4%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001562180-25-005698, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Aug 8, 2025SOpen-market sale
Class A Common
-464$219.04$102k9,851Aug 11, 2025
Aug 8, 2025SOpen-market sale
Class A Common
-136$219.94$30k9,715Aug 11, 2025

Related signals

Other insiders at BOSTON BEER CO INC and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
25Weak
SAMsell
BOSTON BEER CO INC
Michael Spillane
President and CEO
$642k
3,120 shares
-22%
42Moderate
SAMsell
BOSTON BEER CO INC
Jean Michel Valette
director
$800k
3,500 shares
-24%
0Weak
SAMsell10b5-1
BOSTON BEER CO INC
Carolyn L. O'Boyle
Chief People Officer
$19k
62 shares
-1%
0Weak
SAMsell10b5-1
BOSTON BEER CO INC
Carolyn L. O'Boyle
Chief People Officer
$20k
62 shares
-1%
0Weak
SAMsell10b5-1
BOSTON BEER CO INC
Carolyn L. O'Boyle
Chief People Officer
$18k
62 shares
-1%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Annette N Fritsch sold $132k of SAM | InsiderTell