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sellModerate

Russell Shaller sold $1.9M of BRC

President & CEO at BRADY CORP. 23,743 shares at an average of $80.07, traded Sep 18, 2025, filed Sep 19, 2025.

Warning score
40
Value
$1.9M
23,743 shares
Holdings after
135,080
-17% from before
From 52-week low
+28%
low $62.91, close $80.52
From 52-week high
-1%
high $81.52, as of Sep 18, 2025

Score components

  • Role
    CEO
    +25
  • Trade size
    $1.9M at market
    +25
  • Share of holdings sold
    Sold 17% of holdings
    +5
  • Cluster
    No other insider selling within 14 days
    0
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

BRCOct 9, 2026 · close 85.35
Since filing Sep 19, 2025: +8.2%SPY +18.6% · excess -10.4%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001646159-25-000007, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Sep 18, 2025MOption exercise
Class A Common Stock
+2,448$35.14$86k137,528Sep 19, 2025
Sep 18, 2025SOpen-market sale
Class A Common Stock
-2,448$80.64$197k135,080Sep 19, 2025
Sep 18, 2025MOption exercise
Class A Common Stock
+21,295$36.85$785k156,375Sep 19, 2025
Sep 18, 2025SOpen-market sale
Class A Common Stock
-21,295$80.00$1.7M135,080Sep 19, 2025
Sep 18, 2025MOption exercise
Stock Optionderivative
-2,448$0.00$00Sep 19, 2025
Sep 18, 2025MOption exercise
Stock Optionderivative
-21,295$0.00$00Sep 19, 2025

Related signals

Other insiders at BRADY CORP and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
36Weak
BRCsell
BRADY CORP
Thomas F DeBruine
Chief Operating Officer
$133k
1,569 shares
-16%
48Moderate
BRCsell
BRADY CORP
Thomas F DeBruine
Chief Operating Officer
$482k
5,739 shares
-43%
60Notable
BRCbuy
BRADY CORP
Vineet A Nargolwala
President & CEO
$1.0M
13,011 shares
+33%
47Moderate
BRCsell
BRADY CORP
Thomas F DeBruine
Chief Operating Officer
$449k
5,538 shares
-35%
35Weak
BRCsell 2
BRADY CORP
Ann Thornton
CFO and Treasurer
$334k
4,080 shares
-12%
37Weak
BRCsell 2
BRADY CORP
Brett Wilms
President - EMEA & Australia
$296k
3,791 shares
-33%
70Notable
BRCsell 5
BRADY CORP
Russell Shaller
President & CEO
$1.4M
17,130 shares
-11%
60Notable
BRCsell 5
BRADY CORP
Andrew Gorman
General Counsel&Corp Secretary
$1.0M
12,528 shares
-61%
59Moderate
BRCsell 5
BRADY CORP
Bradley C Richardson
director
$78k
1,000 shares
-58%
55Moderate
BRCsell 5
BRADY CORP
Elizabeth P Bruno
director
$1.8M
23,705 shares
-7%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Russell Shaller sold $1.9M of BRC | InsiderTell