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sellWeak cluster of 510b5-1 plan

Tomer Bar-Zeev sold $5.7M of U

director at Unity Software Inc.. 150,000 shares at an average of $37.75, traded Sep 2, 2025, filed Sep 3, 2025.

Warning score
35
Value
$5.7M
150,000 shares
Holdings after
1,948,146
-7% from before
From 52-week low
+135%
low $16.75, close $39.41
From 52-week high
-2%
high $40.34, as of Sep 2, 2025

Score components

  • Role
    Director
    +15
  • Trade size
    $5.7M at market
    +25
  • Share of holdings sold
    Sold 7.1% of holdings
    0
  • Cluster
    5 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

UOct 9, 2026 · close 46.88
Since filing Sep 3, 2025: +19.9%SPY +22.6% · excess -2.7%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001907701-25-000004, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Sep 2, 2025SOpen-market sale
Common Stockindirect: See footnote10b5-1
-150,000$37.75$5.7M1,948,146Sep 3, 2025

Related signals

Other insiders at Unity Software Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
25Weak
Usell10b5-1
Unity Software Inc.
Alexander Blum
SVP, Chief Operating Officer
$1.9M
43,556 shares
-6%
35Weak
Usell 310b5-1
Unity Software Inc.
Tomer Bar-Zeev
director
$6.8M
150,000 shares
-8%
15Weak
Usell 310b5-1
Unity Software Inc.
Mark Barrysmith
Chief Accounting Officer
$30k
645 shares
-0%
20Weak
Usell 310b5-1
Unity Software Inc.
Anirma Gupta
SVP, Chief Legal Officer
$101k
2,296 shares
-0%
40Moderate
Usell 510b5-1
Unity Software Inc.
Alexander Blum
SVP, Chief Operating Officer
$2.5M
63,813 shares
-10%
30Weak
Usell 510b5-1
Unity Software Inc.
Matthew S Bromberg
CEO and President
$4.8M
120,000 shares
-9%
45Moderate
Usell 5
Unity Software Inc.
Mark Barrysmith
Chief Accounting Officer
$360k
9,149 shares
-2%
60Notable
Usell 5
Unity Software Inc.
Alexander Blum
SVP, Chief Operating Officer
$1.9M
49,302 shares
-7%
47Moderate
Usell 5
Unity Software Inc.
Anirma Gupta
SVP, Chief Legal Officer
$425k
10,819 shares
-2%
15Weak
Usell 510b5-1
Unity Software Inc.
Mark Barrysmith
Chief Accounting Officer
$30k
790 shares
-0%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Tomer Bar-Zeev sold $5.7M of U | InsiderTell