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sellWeak cluster of 710b5-1 plan

Katherine Barton sold $24k of HNST

Chief Growth Officer at Honest Company, Inc.. 6,176 shares at an average of $3.89, traded Aug 11, 2025, filed Aug 12, 2025.

Warning score
10
Value
$24k
6,176 shares
Holdings after
926,996
-1% from before
From 52-week low
+19%
low $3.36, close $4.00
From 52-week high
-53%
high $8.57, as of Aug 11, 2025

Score components

  • Role
    Officer
    +15
  • Trade size
    $24k at market
    0
  • Share of holdings sold
    Sold 0.7% of holdings
    0
  • Cluster
    7 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

HNSTOct 9, 2026 · close 5.07
Since filing Aug 12, 2025: +26.4%SPY +22.8% · excess +3.6%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001977036-25-000014, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Aug 11, 2025SOpen-market sale
Common Stock10b5-1
-6,176$3.89$24k926,996Aug 12, 2025

Related signals

Other insiders at Honest Company, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
25Weak
HNSTsell
Honest Company, Inc.
Thomas Sternweis
SVP, Enterprise Dev. & Strat.
$123k
25,000 shares
-6%
6Weak
HNSTsell10b5-1
Honest Company, Inc.
Thomas Sternweis
SVP, Enterprise Dev. & Strat.
$137k
25,000 shares
-6%
10Weak
HNSTsell 710b5-1
Honest Company, Inc.
Dorria L. Ball
Chief People Officer
$18k
4,856 shares
-2%
21Weak
HNSTsell 710b5-1
Honest Company, Inc.
Katherine Barton
Chief Growth Officer
$125k
34,402 shares
-4%
16Weak
HNSTsell 710b5-1
Honest Company, Inc.
Brendan Sheehey
General Counsel
$44k
12,059 shares
-2%
16Weak
HNSTsell 710b5-1
Honest Company, Inc.
Stephen Winchell
Chief Innovation Officer
$40k
10,841 shares
-3%
35Weak
HNSTsell 710b5-1
Honest Company, Inc.
Carla Vernon
Chief Executive Officer
$363k
99,328 shares
-3%
10Weak
HNSTsell 710b5-1
Honest Company, Inc.
Jonathan Mayle
SVP, Customer Sales
$18k
4,806 shares
-2%
10Weak
HNSTsell 710b5-1
Honest Company, Inc.
Thomas Sternweis
SVP, Enterprise Dev. & Strat.
$19k
5,153 shares
-2%
15Weak
HNSTsell 810b5-1
Honest Company, Inc.
Dorria L. Ball
Chief People Officer
$26k
4,836 shares
-2%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Katherine Barton sold $24k of HNST | InsiderTell