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sellWeak cluster of 910b5-1 plan

Marla J Blow sold $30k of ETSY

director at ETSY INC. 450 shares at an average of $67.46, traded Aug 15, 2025, filed Aug 19, 2025.

Warning score
15
Value
$30k
450 shares
Holdings after
9,491
-5% from before
From 52-week low
+63%
low $40.80, close $66.43
From 52-week high
-5%
high $70.09, as of Aug 15, 2025

Score components

  • Role
    Director
    +15
  • Trade size
    $30k at market
    +5
  • Share of holdings sold
    Sold 4.5% of holdings
    0
  • Cluster
    9 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m +2.1%, 3m -14.2%, 6m -30.1%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

ETSYOct 9, 2026 · close 76.71
Since filing Aug 19, 2025: +20.8%SPY +23.3% · excess -2.5%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001415889-25-022350, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Aug 15, 2025SOpen-market sale
Common Stock10b5-1
-257$67.13$17k9,684Aug 19, 2025
Aug 15, 2025SOpen-market sale
Common Stock10b5-1
-193$67.91$13k9,491Aug 19, 2025

Related signals

Other insiders at ETSY INC and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
0Weak
ETSYsell 310b5-1
ETSY INC
Josh Silverman
Chief Executive Officer
$28k
383 shares
-0%
40Moderate
ETSYsell 310b5-1
ETSY INC
Merilee Buckley
CHIEF ACCOUNTING OFFICER
$100k
1,396 shares
-100%
34Weak
ETSYsell 310b5-1
ETSY INC
Richard Edward Colburn III
Chief Product & Tech Officer
$319k
4,472 shares
-41%
6Weak
ETSYsell 310b5-1
ETSY INC
Josh Silverman
Chief Executive Officer
$151k
2,090 shares
-1%
28Weak
ETSYsell 310b5-1
ETSY INC
Richard Edward Colburn III
Chief Product & Tech Officer
$239k
2,913 shares
-31%
35Weak
ETSYsell 310b5-1
ETSY INC
Frederick R Wilson
director
$1.6M
20,000 shares
-5%
20Weak
ETSYsell 310b5-1
ETSY INC
Josh Silverman
Chief Executive Officer
$1.1M
13,367 shares
-5%
23Weak
ETSYsell 210b5-1
ETSY INC
Josh Silverman
Chief Executive Officer
$7.7M
97,389 shares
-43%
21Weak
ETSYsell 210b5-1
ETSY INC
Melissa Reiff
director
$266k
3,544 shares
-17%
40Moderate
ETSYsell 310b5-1
ETSY INC
Josh Silverman
Chief Executive Officer
$7.5M
102,479 shares
-57%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Marla J Blow sold $30k of ETSY | InsiderTell