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sellWeak cluster of 710b5-1 plan

Matthew S Bromberg sold $4.8M of U

CEO and President at Unity Software Inc.. 120,000 shares at an average of $40.03, traded Aug 26, 2025, filed Aug 28, 2025.

Warning score
30
Value
$4.8M
120,000 shares
Holdings after
1,222,812
-9% from before
From 52-week low
+139%
low $16.75, close $40.07
From 52-week high
0%
high $40.07, as of Aug 26, 2025

Score components

  • Role
    CEO
    +25
  • Trade size
    $4.8M at market
    +25
  • Share of holdings sold
    Sold 8.9% of holdings
    0
  • Cluster
    7 insiders selling within 14 days
    +15
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m +6.4%, 3m +5.7%, 6m -51.3%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

UOct 9, 2026 · close 46.88
Since filing Aug 28, 2025: +16.7%SPY +21.5% · excess -4.8%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001680979-25-000005, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Aug 26, 2025MOption exercise
Common Stock10b5-1
+120,000$22.38$2.7M1,342,812Aug 28, 2025
Aug 26, 2025SOpen-market sale
Common Stock10b5-1
-120,000$40.03$4.8M1,222,812Aug 28, 2025
Aug 26, 2025MOption exercise
Stock Option (Right to Buy)derivative10b5-1
-120,000$0.00$01,880,000Aug 28, 2025

Related signals

Other insiders at Unity Software Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
40Moderate
Usell 410b5-1
Unity Software Inc.
Alexander Blum
SVP, Chief Operating Officer
$1.9M
43,556 shares
-6%
40Moderate
Usell 410b5-1
Unity Software Inc.
Alexander Blum
SVP, Chief Operating Officer
$1.0M
22,559 shares
-3%
36Weak
Usell 4
Unity Software Inc.
Rebecca Berenice Boyden
SVP, Chief Legal Officer
$47k
1,032 shares
-0%
61Notable
Usell 4
Unity Software Inc.
Matthew S Bromberg
President and CEO
$742k
16,383 shares
-1%
62Notable
Usell 4
Unity Software Inc.
Jarrod Yahes
SVP, Chief Financial Officer
$1.2M
26,017 shares
-4%
45Moderate
Usell 5
Unity Software Inc.
Mark Barrysmith
Chief Accounting Officer
$360k
13,247 shares
-3%
34Weak
Usell 510b5-1
Unity Software Inc.
Alexander Blum
SVP, Chief Operating Officer
$574k
21,108 shares
-3%
35Weak
Usell 5
Unity Software Inc.
Rebecca Berenice Boyden
SVP, Chief Legal Officer
$26k
952 shares
-0%
65Notable
Usell 5
Unity Software Inc.
Matthew S Bromberg
CEO and President
$3.8M
138,993 shares
-8%
57Moderate
Usell 5
Unity Software Inc.
Jarrod Yahes
SVP, Chief Financial Officer
$653k
24,021 shares
-3%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Matthew S Bromberg sold $4.8M of U | InsiderTell