Skip to content
sellWeak cluster of 310b5-1 plan

Michele Buck sold $3.4M of HSY

Chairman, President and CEO at HERSHEY CO. 19,290 shares at an average of $175.00, traded Jul 1, 2025, filed Jul 3, 2025.

Warning score
30
Value
$3.4M
19,290 shares
Holdings after
193,624
-9% from before
From 52-week low
+24%
low $137.09, close $169.37
From 52-week high
-10%
high $188.69, as of Jul 1, 2025

Score components

  • Role
    CEO
    +25
  • Trade size
    $3.4M at market
    +25
  • Share of holdings sold
    Sold 9.1% of holdings
    0
  • Cluster
    3 insiders selling within 14 days
    +15
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

HSYOct 9, 2026 · close 162.74
Since filing Jul 3, 2025: -4.3%SPY +26.2% · excess -30.5%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0000047111-25-000088, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Jul 1, 2025MOption exercise
Common Stock10b5-1
+19,290$109.40$2.1M212,914Jul 3, 2025
Jul 1, 2025SOpen-market sale
Common Stock10b5-1
-19,290$175.00$3.4M193,624Jul 3, 2025
Jul 1, 2025MOption exercise
Non-qualified Stock Option (Right to Buy)derivative10b5-1
-19,290$0.00$057,870Jul 3, 2025

Related signals

Other insiders at HERSHEY CO and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
17Weak
HSYsell10b5-1
HERSHEY CO
Hershey Trust Co Trustee In Trust For Milton Hershey School
owner
$3.2M
20,000 shares
-3%
17Weak
HSYsell10b5-1
HERSHEY CO
Hershey Trust Co Trustee In Trust For Milton Hershey School
owner
$4.8M
30,000 shares
-5%
17Weak
HSYsell10b5-1
HERSHEY CO
Hershey Trust Co Trustee In Trust For Milton Hershey School
owner
$3.2M
20,000 shares
-3%
17Weak
HSYsell10b5-1
HERSHEY CO
Hershey Trust Co Trustee In Trust For Milton Hershey School
owner
$4.9M
30,000 shares
-4%
17Weak
HSYsell10b5-1
HERSHEY CO
Hershey Trust Co Trustee In Trust For Milton Hershey School
owner
$3.3M
20,000 shares
-3%
17Weak
HSYsell10b5-1
HERSHEY CO
Hershey Trust Co Trustee In Trust For Milton Hershey School
owner
$5.1M
30,000 shares
-4%
17Weak
HSYsell10b5-1
HERSHEY CO
Hershey Trust Co Trustee In Trust For Milton Hershey School
owner
$3.4M
20,000 shares
-3%
17Weak
HSYsell10b5-1
HERSHEY CO
Hershey Trust Co Trustee In Trust For Milton Hershey School
owner
$5.2M
30,000 shares
-4%
17Weak
HSYsell10b5-1
HERSHEY CO
Hershey Trust Co Trustee In Trust For Milton Hershey School
owner
$3.5M
20,000 shares
-2%
17Weak
HSYsell10b5-1
HERSHEY CO
Hershey Trust Co Trustee In Trust For Milton Hershey School
owner
$3.5M
20,000 shares
-2%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Michele Buck sold $3.4M of HSY | InsiderTell