Laurent Mercier bought $61k of COTY
Chief Financial Officer at COTY INC.. 15,500 shares at an average of $3.94, traded Aug 25, 2025, filed Aug 28, 2025.
Score components
- +22RoleCFO
- +7Trade size$61k at market
- 0Relative to holdingsHoldings up 4.0%
- 0Price contextNo price history yet
- +15Cluster4 insiders buying within 14 days
- 0Repeat buyingFirst buy in 90 days
- 0Track recordToo few past buys to judge (0 with prices)
What happened after comparable buys
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
This signal so far: 1m -7.4%, 3m -23.8%, 6m -38.8%.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0001024305-25-000037, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Aug 25, 2025 | POpen-market purchase Class A common stock | +12,500 | $3.96 | $50k | 402,216 | Aug 28, 2025 |
| Aug 26, 2025 | POpen-market purchase Class A common stock | +3,000 | $3.84 | $12k | 405,216 | Aug 28, 2025 |
Related signals
Other insiders at COTY INC. and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 53Moderate | COTYbuy COTY INC. | Gordon von Bretten President - Consumer Beauty | $200k 83,000 shares | +9% | |
| 40Moderate | COTYbuy COTY INC. | Laurent Mercier Chief Financial Officer | $13k 5,000 shares | +1% | |
| 35Weak | COTYbuy COTY INC. | Beatrice Ballini director | $186k 20,000 shares | - | |
| 42Moderate | COTYsell COTY INC. | Beatrice Ballini director | $55k 7,000 shares | -100% | |
| 41Moderate | COTY INC. | Kristin Blazewicz Chief Legal Officer | $127k 29,400 shares | +4% | |
| 60Notable | COTY INC. | Sue Nabi Chief Executive Officer | $1.0M 260,000 shares | +1% | |
| 50Moderate | COTY INC. | Priya Srinivasan Chief People & Purpose Officer | $115k 30,000 shares | +400% | |
| 60Notable | COTYsell COTY INC. | Robert S Singer director | $2.0M 159,982 shares | -62% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.