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sellModerate cluster of 610b5-1 plan

Elizabeth F Coddington sold $2.0M of PTON

Chief Financial Officer at PELOTON INTERACTIVE, INC.. 260,483 shares at an average of $7.87, traded Sep 15, 2025, filed Sep 16, 2025.

Warning score
47
Value
$2.0M
260,483 shares
Holdings after
346,535
-71% from before
From 52-week low
+89%
low $4.34, close $8.19
From 52-week high
-23%
high $10.57, as of Sep 15, 2025

Score components

  • Role
    CFO
    +22
  • Trade size
    $2.0M at market
    +25
  • Share of holdings sold
    Sold 71% of holdings
    +20
  • Cluster
    6 insiders selling within 14 days
    +15
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

PTONOct 9, 2026 · close 5.12
Since filing Sep 16, 2025: -35.5%SPY +19.6% · excess -55.1%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001932433-25-000004, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Sep 13, 2025MOption exercise
Class A Common Stock10b5-1
+21,819--368,354Sep 16, 2025
Sep 15, 2025SOpen-market sale
Class A Common Stock10b5-1
-21,819$8.09$177k346,535Sep 16, 2025
Sep 15, 2025AGrant or award
Class A Common Stock10b5-1
+238,664$0.00$0585,199Sep 16, 2025
Sep 16, 2025SOpen-market sale
Class A Common Stock10b5-1
-238,664$7.85$1.9M346,535Sep 16, 2025
Sep 13, 2025MOption exercise
Restricted Stock Unit (RSU)derivative10b5-1
-21,819$0.00$065,458Sep 16, 2025
Sep 14, 2025AGrant or award
Restricted Stock Unit (RSU)derivative10b5-1
+551,182$0.00$0551,182Sep 16, 2025

Related signals

Other insiders at PELOTON INTERACTIVE, INC. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
53Moderate
PTONsell 610b5-1
PELOTON INTERACTIVE, INC.
Jennifer Cunningham Cotter
Chief Content Officer
$887k
110,235 shares
-52%
53Moderate
PTONsell 610b5-1
PELOTON INTERACTIVE, INC.
Dion C. Sanders
Chief Commercial Officer
$891k
110,753 shares
-100%
45Moderate
PTONsell 6
PELOTON INTERACTIVE, INC.
Nick V. Caldwell
Chief Product Officer
$1.6M
206,901 shares
-22%
65Notable
PTONsell 6
PELOTON INTERACTIVE, INC.
Jennifer Cunningham Cotter
Chief Content Officer
$1.0M
128,429 shares
-38%
85Strong
PTONsell 6
PELOTON INTERACTIVE, INC.
Peter C Stern
President and CEO
$1.2M
152,265 shares
-54%
75Notable
PTONsell 6
PELOTON INTERACTIVE, INC.
Dion C. Sanders
Chief Commercial Officer
$995k
127,911 shares
-54%
33Weak
PTONsell 610b5-1
PELOTON INTERACTIVE, INC.
Charles Peter Kirol
Chief Operating Officer
$72k
8,969 shares
-28%
20Weak
PTONsell 610b5-1
PELOTON INTERACTIVE, INC.
Charles Peter Kirol
Chief Operating Officer
$27k
3,587 shares
-10%
19Weak
PTONsell 610b5-1
PELOTON INTERACTIVE, INC.
Nick V. Caldwell
Chief Product Officer
$84k
10,477 shares
-2%
26Weak
PTONsell 610b5-1
PELOTON INTERACTIVE, INC.
Saqib Baig
Chief Accounting Officer
$166k
21,736 shares
-12%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Elizabeth F Coddington sold $2.0M of PTON | InsiderTell