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sellModerate cluster of 610b5-1 plan

Jennifer Cunningham Cotter sold $1.0M of PTON

Chief Content Officer at PELOTON INTERACTIVE, INC.. 134,476 shares at an average of $7.61, traded Aug 20, 2025, filed Aug 22, 2025.

Warning score
55
Value
$1.0M
134,476 shares
Holdings after
100,269
-57% from before
From 52-week low
+81%
low $4.27, close $7.73
From 52-week high
-27%
high $10.57, as of Aug 20, 2025

Score components

  • Role
    Officer
    +15
  • Trade size
    $1.0M at market
    +25
  • Share of holdings sold
    Sold 57% of holdings
    +20
  • Cluster
    6 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

PTONOct 9, 2026 · close 5.12
Since filing Aug 22, 2025: -35.3%SPY +22.3% · excess -57.6%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001639825-25-000157, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Aug 20, 2025SOpen-market sale
Class A Common Stock10b5-1
-134,476$7.61$1.0M100,269Aug 22, 2025

Related signals

Other insiders at PELOTON INTERACTIVE, INC. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
19Weak
PTONsell 2
PELOTON INTERACTIVE, INC.
Nick V. Caldwell
Chief Product Officer
$165k
42,632 shares
-5%
4Weak
PTONsell 210b5-1
PELOTON INTERACTIVE, INC.
Elizabeth F Coddington
Chief Financial Officer
$85k
21,819 shares
-6%
51Moderate
PTONsell 710b5-1
PELOTON INTERACTIVE, INC.
Jennifer Cunningham Cotter
Chief Content Officer
$682k
154,497 shares
-61%
50Moderate
PTONsell 710b5-1
PELOTON INTERACTIVE, INC.
Dion C. Sanders
Chief Commercial Officer
$648k
146,844 shares
-100%
11Weak
PTONsell 710b5-1
PELOTON INTERACTIVE, INC.
Saqib Baig
Chief Accounting Officer
$153k
36,640 shares
-15%
27Weak
PTONsell 7
PELOTON INTERACTIVE, INC.
Nick V. Caldwell
Chief Product Officer
$210k
50,570 shares
-6%
37Weak
PTONsell 710b5-1
PELOTON INTERACTIVE, INC.
Elizabeth F Coddington
Chief Financial Officer
$994k
238,013 shares
-41%
43Moderate
PTONsell 7
PELOTON INTERACTIVE, INC.
Jennifer Cunningham Cotter
Chief Content Officer
$520k
125,432 shares
-33%
25Weak
PTONsell 7
PELOTON INTERACTIVE, INC.
Charles Peter Kirol
Chief Operating Officer
$27k
6,419 shares
-7%
36Weak
PTONsell 7
PELOTON INTERACTIVE, INC.
Peter C Stern
President and CEO
$130k
31,461 shares
-8%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.