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sellWeak10b5-1 plan

Fred M Diaz sold $125k of SITE

director at SiteOne Landscape Supply, Inc.. 865 shares at an average of $145.07, traded Aug 29, 2025, filed Sep 3, 2025.

Warning score
6
Value
$125k
865 shares
Holdings after
11,267
-7% from before
From 52-week low
+37%
low $104.79, close $143.24
From 52-week high
-8%
high $156.31, as of Aug 29, 2025

Score components

  • Role
    Director
    +15
  • Trade size
    $125k at market
    +11
  • Share of holdings sold
    Sold 7.1% of holdings
    0
  • Cluster
    No other insider selling within 14 days
    0
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

SITEOct 9, 2026 · close 87.16
Since filing Sep 3, 2025: -39.0%SPY +22.6% · excess -61.6%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001104659-25-087005, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Aug 29, 2025SOpen-market sale
Common Stock10b5-1
-865$145.07$125k11,267Sep 3, 2025

Related signals

Other insiders at SiteOne Landscape Supply, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
40Moderate
SITEsell
SiteOne Landscape Supply, Inc.
John T Guthrie
EVP, CFO and Assistant Sec.
$258k
1,915 shares
-12%
15Weak
SITEsell10b5-1
SiteOne Landscape Supply, Inc.
Doug Black
CEO
$975k
7,384 shares
-1%
23Weak
SITEsell 210b5-1
SiteOne Landscape Supply, Inc.
Doug Black
CEO
$3.8M
29,760 shares
-5%
33Weak
SITEsell 210b5-1
SiteOne Landscape Supply, Inc.
Joseph Ketter
EVP, Human Resources
$5.0M
39,640 shares
-74%
15Weak
SITEsell10b5-1
SiteOne Landscape Supply, Inc.
Doug Black
CEO
$974k
7,386 shares
-1%
34Weak
SITEsell
SiteOne Landscape Supply, Inc.
Joseph Ketter
EVP, Human Resources
$924k
6,500 shares
-33%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Fred M Diaz sold $125k of SITE | InsiderTell