Melissa Reiff sold $407k of ETSY
director at ETSY INC. 6,909 shares at an average of $58.89, traded Aug 1, 2025, filed Aug 1, 2025.
Score components
- +15RoleDirector
- +16Trade size$407k at market
- +10Share of holdings soldSold 30% of holdings
- +15Cluster7 insiders selling within 14 days
- -15Exercise and sellShares came from an option exercise in the same filing
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0001415889-25-020878, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Aug 1, 2025 | MOption exercise Common Stock | +6,909 | $33.43 | $231k | 23,333 | Aug 1, 2025 |
| Aug 1, 2025 | SOpen-market sale Common Stock | -6,909 | $58.89 | $407k | 16,424 | Aug 1, 2025 |
| Aug 1, 2025 | MOption exercise Director stock option (right to buy)derivative | -6,909 | $0.00 | $0 | 0 | Aug 1, 2025 |
Related signals
Other insiders at ETSY INC and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 0Weak | ETSY INC | Josh Silverman Chief Executive Officer | $28k 383 shares | -0% | |
| 40Moderate | ETSY INC | Merilee Buckley CHIEF ACCOUNTING OFFICER | $100k 1,396 shares | -100% | |
| 34Weak | ETSY INC | Richard Edward Colburn III Chief Product & Tech Officer | $319k 4,472 shares | -41% | |
| 6Weak | ETSY INC | Josh Silverman Chief Executive Officer | $151k 2,090 shares | -1% | |
| 28Weak | ETSY INC | Richard Edward Colburn III Chief Product & Tech Officer | $239k 2,913 shares | -31% | |
| 35Weak | ETSY INC | Frederick R Wilson director | $1.6M 20,000 shares | -5% | |
| 20Weak | ETSY INC | Josh Silverman Chief Executive Officer | $1.1M 13,367 shares | -5% | |
| 0Weak | ETSY INC | Marla J Blow director | $16k 300 shares | -3% | |
| 45Moderate | ETSY INC | Richard Edward Colburn III Chief Product & Tech Officer | $185k 3,200 shares | -42% | |
| 29Weak | ETSY INC | Merilee Buckley CHIEF ACCOUNTING OFFICER | $727k 11,827 shares | -100% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.