Noni L Ellison sold $333k of TSCO
SVP General Counsel at TRACTOR SUPPLY CO /DE/. 5,200 shares at an average of $63.96, traded Jul 24, 2025, filed Jul 28, 2025.
Score components
- +15RoleOfficer
- +15Trade size$333k at market
- +5Share of holdings soldSold 15% of holdings
- +15Cluster5 insiders selling within 14 days
- -2010b5-1 planPre-scheduled under a 10b5-1 plan
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
This signal so far: 1m +7.8%, 3m -2.6%, 6m -3.6%.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0000916365-25-000141, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Jul 24, 2025 | SOpen-market sale Common stock10b5-1 | -5,200 | $63.96 | $333k | 28,639 | Jul 28, 2025 |
Related signals
Other insiders at TRACTOR SUPPLY CO /DE/ and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 74Notable | TRACTOR SUPPLY CO /DE/ | Harry A Lawton III President & CEO | $502k 15,600 shares | - | |
| 40Moderate | TRACTOR SUPPLY CO /DE/ | Edna Morris director | $51k 1,560 shares | +1% | |
| 56Moderate | TRACTOR SUPPLY CO /DE/ | Andre J Hawaux director | $100k 3,150 shares | - | |
| 40Moderate | TRACTOR SUPPLY CO /DE/ | Colin Yankee EVP Chief Supply Chain Officer | $618k 11,170 shares | -22% | |
| 27Weak | TRACTOR SUPPLY CO /DE/ | Kurt D Barton EVP Chief Financial Officer | $101k 1,884 shares | -3% | |
| 50Moderate | TRACTOR SUPPLY CO /DE/ | Jonathan S Estep EVP Chief Merchandise Officer | $3.2M 59,745 shares | -42% | |
| 50Moderate | TRACTOR SUPPLY CO /DE/ | Robert D Mills EVP Chief Technology Officer | $3.4M 62,950 shares | -34% | |
| 27Weak | TRACTOR SUPPLY CO /DE/ | Kurt D Barton EVP Chief Financial Officer | $104k 1,929 shares | -4% | |
| 70Notable | TRACTOR SUPPLY CO /DE/ | Harry A Lawton III President & CEO | $4.5M 84,670 shares | -12% | |
| 44Moderate | TRACTOR SUPPLY CO /DE/ | Melissa Kersey EVP Chief HR Officer | $377k 6,313 shares | -16% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.