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sellWeak10b5-1 plan

Lloyd D Frink sold $6.4M of ZG

Co -Exec. Chairman & President at ZILLOW GROUP, INC.. 80,000 shares at an average of $80.46, traded Jul 22, 2025, filed Jul 24, 2025.

Warning score
10
Value
$6.4M
80,000 shares
Holdings after
2,383,189
-3% from before
From 52-week low
+42%
low $54.17, close $77.17
From 52-week high
-10%
high $85.29, as of Jul 22, 2025

Score components

  • Role
    President
    +20
  • Trade size
    $6.4M at market
    +25
  • Share of holdings sold
    Sold 3.3% of holdings
    0
  • Cluster
    No other insider selling within 14 days
    0
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m +8.5%, 3m -3.6%, 6m -12.1%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

ZGOct 12, 2026 · close 28.69
Since filing Jul 24, 2025: -62.9%SPY +24.3% · excess -87.2%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001617640-25-000086, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Jul 22, 2025MOption exercise
Class C Capital Stock10b5-1
+52,866$22.41$1.2M2,436,055Jul 24, 2025
Jul 22, 2025SOpen-market sale
Class C Capital Stock10b5-1
-52,866$80.25$4.2M2,383,189Jul 24, 2025
Jul 23, 2025MOption exercise
Class C Capital Stock10b5-1
+27,134$22.41$608k2,410,323Jul 24, 2025
Jul 23, 2025SOpen-market sale
Class C Capital Stock10b5-1
-15,475$80.60$1.2M2,394,848Jul 24, 2025
Jul 23, 2025SOpen-market sale
Class C Capital Stock10b5-1
-11,659$81.24$947k2,383,189Jul 24, 2025
Jul 22, 2025MOption exercise
Stock Option (right to buy)derivative10b5-1
-52,866$0.00$0147,134Jul 24, 2025
Jul 23, 2025MOption exercise
Stock Option (right to buy)derivative10b5-1
-27,134$0.00$0120,000Jul 24, 2025

Related signals

Other insiders at ZILLOW GROUP, INC. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
8Weak
ZGsell 210b5-1
ZILLOW GROUP, INC.
Erik C Blachford
director
$28k
792 shares
-2%
19Weak
ZGsell 210b5-1
ZILLOW GROUP, INC.
Thielke Claire Cormier
director
$42k
1,187 shares
-33%
37Weak
ZGsell 7
ZILLOW GROUP, INC.
David A. Beitel
Chief Technology Officer
$62k
1,798 shares
-1%
36Weak
ZGsell 710b5-1
ZILLOW GROUP, INC.
Jeremy Hofmann
COO & CFO
$314k
9,171 shares
-13%
36Weak
ZGsell 7
ZILLOW GROUP, INC.
Jennifer Rock
Chief Accounting Officer
$34k
990 shares
-2%
40Moderate
ZGsell 7
ZILLOW GROUP, INC.
Errol G Samuelson
Chief Industry Dev. Officer
$108k
3,154 shares
-2%
47Moderate
ZGsell 7
ZILLOW GROUP, INC.
Dan Spaulding
Chief People Officer
$179k
5,135 shares
-10%
38Weak
ZGsell 710b5-1
ZILLOW GROUP, INC.
Jeremy Wacksman
Chief Executive Officer
$517k
15,125 shares
-10%
21Weak
ZGsell 710b5-1
ZILLOW GROUP, INC.
Thielke Claire Cormier
director
$39k
1,187 shares
-25%
0Weak
ZGsell10b5-1
ZILLOW GROUP, INC.
Erik C Blachford
director
$28k
791 shares
-2%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Lloyd D Frink sold $6.4M of ZG | InsiderTell