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sellWeak cluster of 1310b5-1 plan

Lloyd D Frink sold $811k of ZG

Co -Exec. Chairman & President at ZILLOW GROUP, INC.. 10,000 shares at an average of $81.12, traded Aug 11, 2025, filed Aug 13, 2025.

Warning score
22
Value
$811k
10,000 shares
Holdings after
2,383,189
-0% from before
From 52-week low
+41%
low $54.17, close $76.12
From 52-week high
-11%
high $85.29, as of Aug 11, 2025

Score components

  • Role
    President
    +20
  • Trade size
    $811k at market
    +22
  • Share of holdings sold
    Sold 0.4% of holdings
    0
  • Cluster
    13 insiders selling within 14 days
    +15
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m +3.8%, 3m -13.9%, 6m -44.5%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

ZGOct 12, 2026 · close 28.69
Since filing Aug 13, 2025: -64.7%SPY +22.3% · excess -87.0%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001617640-25-000108, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Aug 11, 2025MOption exercise
Class C Capital Stock10b5-1
+671$22.41$15k2,383,860Aug 13, 2025
Aug 11, 2025SOpen-market sale
Class C Capital Stock10b5-1
-623$80.72$50k2,383,237Aug 13, 2025
Aug 11, 2025SOpen-market sale
Class C Capital Stock10b5-1
-48$81.23$3,8992,383,189Aug 13, 2025
Aug 12, 2025MOption exercise
Class C Capital Stock10b5-1
+5,995$22.41$134k2,389,184Aug 13, 2025
Aug 12, 2025SOpen-market sale
Class C Capital Stock10b5-1
-5,483$80.30$440k2,383,701Aug 13, 2025
Aug 12, 2025SOpen-market sale
Class C Capital Stock10b5-1
-512$81.07$42k2,383,189Aug 13, 2025
Aug 13, 2025MOption exercise
Class C Capital Stock10b5-1
+3,334$22.41$75k2,386,523Aug 13, 2025
Aug 13, 2025SOpen-market sale
Class C Capital Stock10b5-1
-1,016$80.89$82k2,385,507Aug 13, 2025
Aug 13, 2025SOpen-market sale
Class C Capital Stock10b5-1
-928$82.04$76k2,384,579Aug 13, 2025
Aug 13, 2025SOpen-market sale
Class C Capital Stock10b5-1
-257$83.36$21k2,384,322Aug 13, 2025
Aug 13, 2025SOpen-market sale
Class C Capital Stock10b5-1
-1,121$84.30$95k2,383,201Aug 13, 2025
Aug 13, 2025SOpen-market sale
Class C Capital Stock10b5-1
-12$84.86$1,0182,383,189Aug 13, 2025
Aug 11, 2025MOption exercise
Stock Option (right to buy)derivative10b5-1
-671$0.00$0119,329Aug 13, 2025
Aug 12, 2025MOption exercise
Stock Option (right to buy)derivative10b5-1
-5,995$0.00$0113,334Aug 13, 2025
Aug 13, 2025MOption exercise
Stock Option (right to buy)derivative10b5-1
-3,334$0.00$0110,000Aug 13, 2025

Related signals

Other insiders at ZILLOW GROUP, INC. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
8Weak
ZGsell 210b5-1
ZILLOW GROUP, INC.
Erik C Blachford
director
$28k
792 shares
-2%
19Weak
ZGsell 210b5-1
ZILLOW GROUP, INC.
Thielke Claire Cormier
director
$42k
1,187 shares
-33%
37Weak
ZGsell 7
ZILLOW GROUP, INC.
David A. Beitel
Chief Technology Officer
$62k
1,798 shares
-1%
36Weak
ZGsell 710b5-1
ZILLOW GROUP, INC.
Jeremy Hofmann
COO & CFO
$314k
9,171 shares
-13%
36Weak
ZGsell 7
ZILLOW GROUP, INC.
Jennifer Rock
Chief Accounting Officer
$34k
990 shares
-2%
40Moderate
ZGsell 7
ZILLOW GROUP, INC.
Errol G Samuelson
Chief Industry Dev. Officer
$108k
3,154 shares
-2%
47Moderate
ZGsell 7
ZILLOW GROUP, INC.
Dan Spaulding
Chief People Officer
$179k
5,135 shares
-10%
38Weak
ZGsell 710b5-1
ZILLOW GROUP, INC.
Jeremy Wacksman
Chief Executive Officer
$517k
15,125 shares
-10%
21Weak
ZGsell 710b5-1
ZILLOW GROUP, INC.
Thielke Claire Cormier
director
$39k
1,187 shares
-25%
0Weak
ZGsell10b5-1
ZILLOW GROUP, INC.
Erik C Blachford
director
$28k
791 shares
-2%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Lloyd D Frink sold $811k of ZG | InsiderTell