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sellWeak cluster of 1310b5-1 plan

Lloyd D Frink sold $848k of ZG

Co -Exec. Chairman & President at ZILLOW GROUP, INC.. 10,000 shares at an average of $84.75, traded Aug 27, 2025, filed Aug 29, 2025.

Warning score
23
Value
$848k
10,000 shares
Holdings after
2,233,189
-0% from before
From 52-week low
+51%
low $54.17, close $81.61
From 52-week high
-4%
high $85.29, as of Aug 27, 2025

Score components

  • Role
    President
    +20
  • Trade size
    $848k at market
    +23
  • Share of holdings sold
    Sold 0.4% of holdings
    0
  • Cluster
    13 insiders selling within 14 days
    +15
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

ZGOct 9, 2026 · close 29.87
Since filing Aug 29, 2025: -63.3%SPY +22.3% · excess -85.7%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001617640-25-000136, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Aug 27, 2025MOption exercise
Class C Capital Stock10b5-1
+3,333$22.41$75k2,236,522Aug 29, 2025
Aug 27, 2025SOpen-market sale
Class C Capital Stock10b5-1
-2,232$84.74$189k2,234,290Aug 29, 2025
Aug 27, 2025SOpen-market sale
Class C Capital Stock10b5-1
-777$85.41$66k2,233,513Aug 29, 2025
Aug 27, 2025SOpen-market sale
Class C Capital Stock10b5-1
-324$86.38$28k2,233,189Aug 29, 2025
Aug 28, 2025MOption exercise
Class C Capital Stock10b5-1
+3,333$22.41$75k2,236,522Aug 29, 2025
Aug 28, 2025SOpen-market sale
Class C Capital Stock10b5-1
-2,175$84.31$183k2,234,347Aug 29, 2025
Aug 28, 2025SOpen-market sale
Class C Capital Stock10b5-1
-1,158$84.99$98k2,233,189Aug 29, 2025
Aug 29, 2025MOption exercise
Class C Capital Stock10b5-1
+3,334$22.41$75k2,236,523Aug 29, 2025
Aug 29, 2025SOpen-market sale
Class C Capital Stock10b5-1
-3,091$84.58$261k2,233,432Aug 29, 2025
Aug 29, 2025SOpen-market sale
Class C Capital Stock10b5-1
-243$85.44$21k2,233,189Aug 29, 2025
Aug 27, 2025MOption exercise
Stock Option (right to buy)derivative10b5-1
-3,333$0.00$0106,667Aug 29, 2025
Aug 28, 2025MOption exercise
Stock Option (right to buy)derivative10b5-1
-3,333$0.00$0103,334Aug 29, 2025
Aug 29, 2025MOption exercise
Stock Option (right to buy)derivative10b5-1
-3,334$0.00$0100,000Aug 29, 2025

Related signals

Other insiders at ZILLOW GROUP, INC. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
8Weak
ZGsell 210b5-1
ZILLOW GROUP, INC.
Erik C Blachford
director
$28k
792 shares
-2%
19Weak
ZGsell 210b5-1
ZILLOW GROUP, INC.
Thielke Claire Cormier
director
$42k
1,187 shares
-33%
18Weak
ZGsell 510b5-1
ZILLOW GROUP, INC.
Lloyd D Frink
Co -Exec. Chairman & President
$476k
5,832 shares
-0%
23Weak
ZGsell 710b5-1
ZILLOW GROUP, INC.
Lloyd D Frink
Co -Exec. Chairman & President
$878k
10,000 shares
-0%
60Notable
ZGsell 7
ZILLOW GROUP, INC.
David A. Beitel
Chief Technology Officer
$2.0M
22,510 shares
-13%
50Moderate
ZGsell 7
ZILLOW GROUP, INC.
Jun Choo
Chief Operating Officer
$2.3M
25,575 shares
-18%
32Weak
ZGsell 710b5-1
ZILLOW GROUP, INC.
Jeremy Hofmann
Chief Financial Officer
$2.2M
25,000 shares
-23%
50Moderate
ZGsell 7
ZILLOW GROUP, INC.
April Underwood
director
$326k
3,621 shares
-88%
19Weak
ZGsell 710b5-1
ZILLOW GROUP, INC.
Erik C Blachford
director
$79k
966 shares
-3%
20Weak
ZGsell 710b5-1
ZILLOW GROUP, INC.
Thielke Claire Cormier
director
$20k
242 shares
-33%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Lloyd D Frink sold $848k of ZG | InsiderTell