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sellWeak cluster of 710b5-1 plan

Lloyd D Frink sold $878k of ZG

Co -Exec. Chairman & President at ZILLOW GROUP, INC.. 10,000 shares at an average of $87.77, traded Sep 10, 2025, filed Sep 12, 2025.

Warning score
23
Value
$878k
10,000 shares
Holdings after
2,233,189
-0% from before
From 52-week low
+52%
low $54.17, close $82.51
From 52-week high
-5%
high $86.53, as of Sep 10, 2025

Score components

  • Role
    President
    +20
  • Trade size
    $878k at market
    +23
  • Share of holdings sold
    Sold 0.4% of holdings
    0
  • Cluster
    7 insiders selling within 14 days
    +15
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m -20.7%, 3m -14.2%, 6m -50.0%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

ZGOct 12, 2026 · close 28.69
Since filing Sep 12, 2025: -66.0%SPY +20.0% · excess -85.9%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001617640-25-000143, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Sep 10, 2025MOption exercise
Class C Capital Stock10b5-1
+3,333$22.41$75k2,236,522Sep 12, 2025
Sep 10, 2025SOpen-market sale
Class C Capital Stock10b5-1
-1,879$85.97$162k2,234,643Sep 12, 2025
Sep 10, 2025SOpen-market sale
Class C Capital Stock10b5-1
-945$87.09$82k2,233,698Sep 12, 2025
Sep 10, 2025SOpen-market sale
Class C Capital Stock10b5-1
-461$87.93$41k2,233,237Sep 12, 2025
Sep 10, 2025SOpen-market sale
Class C Capital Stock10b5-1
-48$88.72$4,2592,233,189Sep 12, 2025
Sep 11, 2025MOption exercise
Class C Capital Stock10b5-1
+3,333$22.41$75k2,236,522Sep 12, 2025
Sep 11, 2025SOpen-market sale
Class C Capital Stock10b5-1
-254$85.64$22k2,236,268Sep 12, 2025
Sep 11, 2025SOpen-market sale
Class C Capital Stock10b5-1
-530$87.64$46k2,235,738Sep 12, 2025
Sep 11, 2025SOpen-market sale
Class C Capital Stock10b5-1
-1,431$88.60$127k2,234,307Sep 12, 2025
Sep 11, 2025SOpen-market sale
Class C Capital Stock10b5-1
-1,118$89.39$100k2,233,189Sep 12, 2025
Sep 12, 2025MOption exercise
Class C Capital Stock10b5-1
+3,334$22.41$75k2,236,523Sep 12, 2025
Sep 12, 2025SOpen-market sale
Class C Capital Stock10b5-1
-3,238$88.21$286k2,233,285Sep 12, 2025
Sep 12, 2025SOpen-market sale
Class C Capital Stock10b5-1
-96$88.95$8,5392,233,189Sep 12, 2025
Sep 10, 2025MOption exercise
Stock Option (right to buy)derivative10b5-1
-3,333$0.00$096,667Sep 12, 2025
Sep 11, 2025MOption exercise
Stock Option (right to buy)derivative10b5-1
-3,333$0.00$093,334Sep 12, 2025
Sep 12, 2025MOption exercise
Stock Option (right to buy)derivative10b5-1
-3,334$0.00$090,000Sep 12, 2025

Related signals

Other insiders at ZILLOW GROUP, INC. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
8Weak
ZGsell 210b5-1
ZILLOW GROUP, INC.
Erik C Blachford
director
$28k
792 shares
-2%
19Weak
ZGsell 210b5-1
ZILLOW GROUP, INC.
Thielke Claire Cormier
director
$42k
1,187 shares
-33%
37Weak
ZGsell 7
ZILLOW GROUP, INC.
David A. Beitel
Chief Technology Officer
$62k
1,798 shares
-1%
36Weak
ZGsell 710b5-1
ZILLOW GROUP, INC.
Jeremy Hofmann
COO & CFO
$314k
9,171 shares
-13%
36Weak
ZGsell 7
ZILLOW GROUP, INC.
Jennifer Rock
Chief Accounting Officer
$34k
990 shares
-2%
40Moderate
ZGsell 7
ZILLOW GROUP, INC.
Errol G Samuelson
Chief Industry Dev. Officer
$108k
3,154 shares
-2%
47Moderate
ZGsell 7
ZILLOW GROUP, INC.
Dan Spaulding
Chief People Officer
$179k
5,135 shares
-10%
38Weak
ZGsell 710b5-1
ZILLOW GROUP, INC.
Jeremy Wacksman
Chief Executive Officer
$517k
15,125 shares
-10%
21Weak
ZGsell 710b5-1
ZILLOW GROUP, INC.
Thielke Claire Cormier
director
$39k
1,187 shares
-25%
0Weak
ZGsell10b5-1
ZILLOW GROUP, INC.
Erik C Blachford
director
$28k
791 shares
-2%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.