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sellWeak cluster of 510b5-1 plan

Lloyd D Frink sold $476k of ZG

Co -Exec. Chairman & President at ZILLOW GROUP, INC.. 5,832 shares at an average of $81.70, traded Sep 22, 2025, filed Sep 24, 2025.

Warning score
18
Value
$476k
5,832 shares
Holdings after
2,233,189
-0% from before
From 52-week low
+39%
low $56.08, close $78.18
From 52-week high
-10%
high $86.76, as of Sep 22, 2025

Score components

  • Role
    President
    +20
  • Trade size
    $476k at market
    +18
  • Share of holdings sold
    Sold 0.3% of holdings
    0
  • Cluster
    5 insiders selling within 14 days
    +15
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

ZGOct 9, 2026 · close 29.87
Since filing Sep 24, 2025: -60.9%SPY +19.0% · excess -80.0%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001628280-25-042657, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Sep 22, 2025MOption exercise
Class C Capital Stock10b5-1
+3,333$22.41$75k2,236,522Sep 24, 2025
Sep 22, 2025SOpen-market sale
Class C Capital Stock10b5-1
-1,315$81.27$107k2,235,207Sep 24, 2025
Sep 22, 2025SOpen-market sale
Class C Capital Stock10b5-1
-515$82.39$42k2,234,692Sep 24, 2025
Sep 22, 2025SOpen-market sale
Class C Capital Stock10b5-1
-1,393$83.88$117k2,233,299Sep 24, 2025
Sep 22, 2025SOpen-market sale
Class C Capital Stock10b5-1
-110$84.68$9,3152,233,189Sep 24, 2025
Sep 23, 2025MOption exercise
Class C Capital Stock10b5-1
+1,712$22.41$38k2,234,901Sep 24, 2025
Sep 23, 2025SOpen-market sale
Class C Capital Stock10b5-1
-1,448$80.41$116k2,233,453Sep 24, 2025
Sep 23, 2025SOpen-market sale
Class C Capital Stock10b5-1
-264$81.24$21k2,233,189Sep 24, 2025
Sep 24, 2025MOption exercise
Class C Capital Stock10b5-1
+787$22.41$18k2,233,976Sep 24, 2025
Sep 24, 2025SOpen-market sale
Class C Capital Stock10b5-1
-787$80.19$63k2,233,189Sep 24, 2025
Sep 22, 2025MOption exercise
Stock Option (right to buy)derivative10b5-1
-3,333$0.00$086,667Sep 24, 2025
Sep 23, 2025MOption exercise
Stock Option (right to buy)derivative10b5-1
-1,712$0.00$084,955Sep 24, 2025
Sep 24, 2025MOption exercise
Stock Option (right to buy)derivative10b5-1
-787$0.00$084,168Sep 24, 2025

Related signals

Other insiders at ZILLOW GROUP, INC. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
8Weak
ZGsell 210b5-1
ZILLOW GROUP, INC.
Erik C Blachford
director
$28k
792 shares
-2%
19Weak
ZGsell 210b5-1
ZILLOW GROUP, INC.
Thielke Claire Cormier
director
$42k
1,187 shares
-33%
1Weak
ZGsell10b5-1
ZILLOW GROUP, INC.
Erik C Blachford
director
$41k
966 shares
-3%
27Weak
ZGsell
ZILLOW GROUP, INC.
David A. Beitel
Chief Technology Officer
$175k
3,966 shares
-3%
18Weak
ZGsell 310b5-1
ZILLOW GROUP, INC.
Erik C Blachford
director
$70k
965 shares
-3%
20Weak
ZGsell 310b5-1
ZILLOW GROUP, INC.
Thielke Claire Cormier
director
$17k
241 shares
-50%
22Weak
ZGsell 1010b5-1
ZILLOW GROUP, INC.
Bradley D. Owens
General Counsel
$183k
2,722 shares
-7%
44Moderate
ZGsell 8
ZILLOW GROUP, INC.
David A. Beitel
Chief Technology Officer
$277k
3,893 shares
-3%
47Moderate
ZGsell 8
ZILLOW GROUP, INC.
Jun Choo
Chief Operating Officer
$223k
3,141 shares
-3%
46Moderate
ZGsell 810b5-1
ZILLOW GROUP, INC.
Jeremy Hofmann
Chief Financial Officer
$936k
13,335 shares
-16%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Lloyd D Frink sold $476k of ZG | InsiderTell