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sellWeak cluster of 210b5-1 plan

David W Gibbs sold $1.0M of YUM

Chief Executive Officer at YUM BRANDS INC. 7,117 shares at an average of $146.60, traded Jul 15, 2025, filed Jul 15, 2025.

Warning score
23
Value
$1.0M
7,117 shares
Holdings after
102,893
-7% from before
From 52-week low
+19%
low $119.17, close $141.55
From 52-week high
-10%
high $157.89, as of Jul 15, 2025

Score components

  • Role
    CEO
    +25
  • Trade size
    $1.0M at market
    +25
  • Share of holdings sold
    Sold 6.6% of holdings
    0
  • Cluster
    2 insiders selling within 14 days
    +8
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

YUMOct 9, 2026 · close 144.82
Since filing Jul 15, 2025: +2.3%SPY +26.8% · excess -24.5%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001127602-25-019164, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Jul 15, 2025MOption exercise
Common Stock10b5-1
+7,788$49.66$387k110,681Jul 15, 2025
Jul 15, 2025DDisposition to issuer
Common Stock10b5-1
-2,628$147.17$387k108,053Jul 15, 2025
Jul 15, 2025SOpen-market sale
Common Stock10b5-1
-5,160$146.60$756k102,893Jul 15, 2025
Jul 15, 2025MOption exercise
Common Stock10b5-1
+3,184$56.67$180k106,077Jul 15, 2025
Jul 15, 2025DDisposition to issuer
Common Stock10b5-1
-1,227$147.17$181k104,850Jul 15, 2025
Jul 15, 2025SOpen-market sale
Common Stock10b5-1
-1,957$146.60$287k102,893Jul 15, 2025
Jul 15, 2025MOption exercise
Stock Appreciation Rightderivative10b5-1
-7,788$0.00$038,938Jul 15, 2025
Jul 15, 2025MOption exercise
Stock Appreciation Rightderivative10b5-1
-3,184$0.00$022,286Jul 15, 2025

Related signals

Other insiders at YUM BRANDS INC and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
19Weak
YUMsell 210b5-1
YUM BRANDS INC
Christopher Lee Turner
Chief Executive Officer
$40k
285 shares
-0%
24Weak
YUMsell 210b5-1
YUM BRANDS INC
Scott Mezvinsky
KFC Division CEO
$33k
241 shares
-100%
24Weak
YUMsell 210b5-1
YUM BRANDS INC
Scott Mezvinsky
KFC Division CEO
$41k
268 shares
-100%
19Weak
YUMsell 210b5-1
YUM BRANDS INC
Christopher Lee Turner
Chief Executive Officer
$40k
261 shares
-0%
32Weak
YUMsell
YUM BRANDS INC
Erika Burkhardt
Chief Legal Officer & Corp Sec
$190k
1,269 shares
-95%
23Weak
YUMsell 210b5-1
YUM BRANDS INC
David W Gibbs
Chief Executive Officer
$1.1M
7,176 shares
-7%
9Weak
YUMsell 210b5-1
YUM BRANDS INC
Scott Mezvinsky
KFC Division CEO
$39k
270 shares
-13%
30Weak
YUMsell 510b5-1
YUM BRANDS INC
David W Gibbs
Chief Executive Officer
$1.0M
7,106 shares
-7%
65Notable
YUMsell 5
YUM BRANDS INC
Tracy L Skeans
COO and CPO
$1.8M
12,220 shares
-100%
49Moderate
YUMsell 5
YUM BRANDS INC
Weir Mirian M Graddick
director
$296k
2,038 shares
-62%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

David W Gibbs sold $1.0M of YUM | InsiderTell