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sellWeak cluster of 310b5-1 plan

George L Holm sold $3.1M of PFGC

See Remarks at Performance Food Group Co. 35,436 shares at an average of $88.38, traded Jul 1, 2025, filed Jul 2, 2025.

Warning score
20
Value
$3.1M
35,436 shares
Holdings after
1,560,066
-2% from before
From 52-week low
+24%
low $71.36, close $88.35
From 52-week high
-3%
high $90.93, as of Jul 1, 2025

Score components

  • Role
    Officer
    +15
  • Trade size
    $3.1M at market
    +25
  • Share of holdings sold
    Sold 2.2% of holdings
    0
  • Cluster
    3 insiders selling within 14 days
    +15
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m +14.0%, 3m +16.1%, 6m +2.0%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

PFGCOct 9, 2026 · close 94.88
Since filing Jul 2, 2025: +7.6%SPY +27.2% · excess -19.6%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0000950170-25-093146, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Jul 1, 2025MOption exercise
Common Stock10b5-1
+35,436$19.00$673k1,595,502Jul 2, 2025
Jul 1, 2025SOpen-market sale
Common Stock10b5-1
-26,365$88.28$2.3M1,569,137Jul 2, 2025
Jul 1, 2025SOpen-market sale
Common Stock10b5-1
-9,071$88.67$804k1,560,066Jul 2, 2025
Jul 1, 2025MOption exercise
Options (Right to Buy)derivative10b5-1
+35,436$0.00$070,872Jul 2, 2025

Related signals

Other insiders at Performance Food Group Co and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
10Weak
PFGCsell10b5-1
Performance Food Group Co
Chasity D Grosh
See Remarks
$93k
1,005 shares
-15%
9Weak
PFGCsell10b5-1
Performance Food Group Co
Hugh Patrick Hatcher
See Remarks
$298k
3,000 shares
-5%
17Weak
PFGCsell 210b5-1
Performance Food Group Co
Erika T Davis
See Remarks
$285k
2,595 shares
-6%
13Weak
PFGCsell 210b5-1
Performance Food Group Co
George L Holm
See Remarks
$3.4M
33,000 shares
-2%
15Weak
PFGCsell 210b5-1
Performance Food Group Co
Erika T Davis
See Remarks
$184k
1,750 shares
-4%
13Weak
PFGCsell 210b5-1
Performance Food Group Co
George L Holm
See Remarks
$3.1M
33,000 shares
-2%
21Weak
PFGCsell 310b5-1
Performance Food Group Co
Erika T Davis
See Remarks
$166k
1,750 shares
-4%
20Weak
PFGCsell 410b5-1
Performance Food Group Co
George L Holm
See Remarks
$3.1M
33,000 shares
-2%
48Moderate
PFGCsell 4
Performance Food Group Co
Kimberly Grant
director
$238k
2,500 shares
-17%
24Weak
PFGCsell 310b5-1
Performance Food Group Co
Hugh Patrick Hatcher
See Remarks
$284k
3,000 shares
-6%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

George L Holm sold $3.1M of PFGC | InsiderTell