David Helgason sold $60M of U
director at Unity Software Inc.. 1,350,000 shares at an average of $44.43, traded Sep 8, 2025, filed Sep 10, 2025.
Score components
- +15RoleDirector
- +25Trade size$60.0M at market
- +5Share of holdings soldSold 18% of holdings
- +15Cluster7 insiders selling within 14 days
- -2010b5-1 planPre-scheduled under a 10b5-1 plan
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
This signal so far: 1m -16.3%, 3m +13.6%, 6m -53.5%.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0000950142-25-002416, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Sep 8, 2025 | SOpen-market sale Common Stockindirect: See Footnote10b5-1 | -597,144 | $43.73 | $26M | 6,892,029 | Sep 10, 2025 |
| Sep 8, 2025 | SOpen-market sale Common Stockindirect: See Footnote10b5-1 | -468,178 | $44.70 | $21M | 6,423,851 | Sep 10, 2025 |
| Sep 8, 2025 | SOpen-market sale Common Stockindirect: See Footnote10b5-1 | -284,678 | $45.44 | $13M | 6,139,173 | Sep 10, 2025 |
Related signals
Other insiders at Unity Software Inc. and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 40Moderate | Unity Software Inc. | Alexander Blum SVP, Chief Operating Officer | $1.9M 43,556 shares | -6% | |
| 40Moderate | Unity Software Inc. | Alexander Blum SVP, Chief Operating Officer | $1.0M 22,559 shares | -3% | |
| 36Weak | Unity Software Inc. | Rebecca Berenice Boyden SVP, Chief Legal Officer | $47k 1,032 shares | -0% | |
| 61Notable | Unity Software Inc. | Matthew S Bromberg President and CEO | $742k 16,383 shares | -1% | |
| 62Notable | Unity Software Inc. | Jarrod Yahes SVP, Chief Financial Officer | $1.2M 26,017 shares | -4% | |
| 45Moderate | Unity Software Inc. | Mark Barrysmith Chief Accounting Officer | $360k 13,247 shares | -3% | |
| 34Weak | Unity Software Inc. | Alexander Blum SVP, Chief Operating Officer | $574k 21,108 shares | -3% | |
| 35Weak | Unity Software Inc. | Rebecca Berenice Boyden SVP, Chief Legal Officer | $26k 952 shares | -0% | |
| 65Notable | Unity Software Inc. | Matthew S Bromberg CEO and President | $3.8M 138,993 shares | -8% | |
| 57Moderate | Unity Software Inc. | Jarrod Yahes SVP, Chief Financial Officer | $653k 24,021 shares | -3% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.