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sellModerate cluster of 6

David L Holtz sold $106k of UP

Chief Operating Officer at Wheels Up Experience Inc.. 36,318 shares at an average of $2.92, traded Aug 29, 2025, filed Sep 3, 2025.

Warning score
45
Value
$106k
36,318 shares
Holdings after
954,254
-4% from before
From 52-week low
+291%
low $15.00, close $58.60
From 52-week high
-11%
high $66.00, as of Aug 29, 2025

Score components

  • Role
    COO
    +20
  • Trade size
    $106k at market
    +10
  • Share of holdings sold
    Sold 3.7% of holdings
    0
  • Cluster
    6 insiders selling within 14 days
    +15

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

UPOct 9, 2026 · close 3.81
Since filing Sep 3, 2025: -91.8%SPY +22.6% · excess -114.4%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001104659-25-087176, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Aug 29, 2025SOpen-market sale
Class A Common Stock, par value $0.0001 per share
-36,318$2.92$106k954,254Sep 3, 2025

Related signals

Other insiders at Wheels Up Experience Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
23Weak
UPsell 2
Wheels Up Experience Inc.
Meaghan Danielle Wells
Chief Growth Officer
$4,052
923 shares
-2%
26Weak
UPsell 2
Wheels Up Experience Inc.
CK Wheels LLC
owner
$43k
9,363 shares
-0%
32Weak
UPsell 2
Wheels Up Experience Inc.
CK Wheels LLC
owner
$222k
27,624 shares
-0%
29Weak
UPsell 2
Wheels Up Experience Inc.
CK Wheels LLC
owner
$86k
10,582 shares
-0%
23Weak
UPsell 2
Wheels Up Experience Inc.
Mark Briffa
Chief Sales Officer
$7,628
1,017 shares
-1%
15Weak
UPsell
Wheels Up Experience Inc.
Mark Briffa
Chief Sales Officer
$19k
3,804 shares
-4%
33Weak
UPsell 2
Wheels Up Experience Inc.
Mark Briffa
Chief Sales Officer
$107k
86,813 shares
-9%
30Weak
UPsell 2
Wheels Up Experience Inc.
Meaghan Danielle Wells
Chief Growth Officer
$58k
47,931 shares
-8%
23Weak
UPsell 2
Wheels Up Experience Inc.
Mark Briffa
Chief Sales Officer
$22k
9,904 shares
-1%
36Weak
UPsell 6
Wheels Up Experience Inc.
Mark Briffa
Chief Sales Officer
$34k
11,560 shares
-1%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

David L Holtz sold $106k of UP | InsiderTell