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sellWeak cluster of 710b5-1 plan

Brendan Sheehey sold $44k of HNST

General Counsel at Honest Company, Inc.. 12,059 shares at an average of $3.65, traded Aug 20, 2025, filed Aug 21, 2025.

Warning score
16
Value
$44k
12,059 shares
Holdings after
568,588
-2% from before
From 52-week low
+9%
low $3.36, close $3.66
From 52-week high
-57%
high $8.57, as of Aug 20, 2025

Score components

  • Role
    Officer
    +15
  • Trade size
    $44k at market
    +6
  • Share of holdings sold
    Sold 2.1% of holdings
    0
  • Cluster
    7 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

HNSTOct 9, 2026 · close 5.07
Since filing Aug 21, 2025: +37.8%SPY +24.2% · excess +13.6%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001858823-25-000016, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Aug 20, 2025SOpen-market sale
Common Stock10b5-1
-12,059$3.65$44k568,588Aug 21, 2025

Related signals

Other insiders at Honest Company, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
25Weak
HNSTsell
Honest Company, Inc.
Thomas Sternweis
SVP, Enterprise Dev. & Strat.
$123k
25,000 shares
-6%
6Weak
HNSTsell10b5-1
Honest Company, Inc.
Thomas Sternweis
SVP, Enterprise Dev. & Strat.
$137k
25,000 shares
-6%
3Weak
HNSTsell 210b5-1
Honest Company, Inc.
Dorria L. Ball
Chief People Officer
$12k
4,767 shares
-2%
11Weak
HNSTsell 210b5-1
Honest Company, Inc.
Katherine Barton
Chief Growth Officer
$75k
28,896 shares
-3%
3Weak
HNSTsell 210b5-1
Honest Company, Inc.
Katherine Barton
Chief Growth Officer
$13k
5,049 shares
-1%
10Weak
HNSTsell 710b5-1
Honest Company, Inc.
Dorria L. Ball
Chief People Officer
$18k
4,856 shares
-2%
21Weak
HNSTsell 710b5-1
Honest Company, Inc.
Katherine Barton
Chief Growth Officer
$125k
34,402 shares
-4%
16Weak
HNSTsell 710b5-1
Honest Company, Inc.
Stephen Winchell
Chief Innovation Officer
$40k
10,841 shares
-3%
35Weak
HNSTsell 710b5-1
Honest Company, Inc.
Carla Vernon
Chief Executive Officer
$363k
99,328 shares
-3%
10Weak
HNSTsell 710b5-1
Honest Company, Inc.
Jonathan Mayle
SVP, Customer Sales
$18k
4,806 shares
-2%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Brendan Sheehey sold $44k of HNST | InsiderTell