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sellWeak cluster of 710b5-1 plan

Thomas Sternweis sold $19k of HNST

SVP, Enterprise Dev. & Strat. at Honest Company, Inc.. 5,153 shares at an average of $3.65, traded Aug 20, 2025, filed Aug 21, 2025.

Warning score
10
Value
$19k
5,153 shares
Holdings after
290,879
-2% from before
From 52-week low
+9%
low $3.36, close $3.66
From 52-week high
-57%
high $8.57, as of Aug 20, 2025

Score components

  • Role
    Officer
    +15
  • Trade size
    $19k at market
    0
  • Share of holdings sold
    Sold 1.7% of holdings
    0
  • Cluster
    7 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

HNSTOct 9, 2026 · close 5.07
Since filing Aug 21, 2025: +37.8%SPY +24.2% · excess +13.6%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0002016633-25-000014, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Aug 20, 2025SOpen-market sale
Common Stock10b5-1
-5,153$3.65$19k290,879Aug 21, 2025

Related signals

Other insiders at Honest Company, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
25Weak
HNSTsell
Honest Company, Inc.
Thomas Sternweis
SVP, Enterprise Dev. & Strat.
$123k
25,000 shares
-6%
6Weak
HNSTsell10b5-1
Honest Company, Inc.
Thomas Sternweis
SVP, Enterprise Dev. & Strat.
$137k
25,000 shares
-6%
36Weak
HNSTsell 7
Honest Company, Inc.
Etienne von Kunssberg
SVP, Supply Chain
$46k
16,602 shares
-5%
16Weak
HNSTsell 710b5-1
Honest Company, Inc.
Dorria L. Ball
Chief People Officer
$43k
15,099 shares
-3%
17Weak
HNSTsell 710b5-1
Honest Company, Inc.
Stephen Winchell
Chief Innovation Officer
$61k
21,287 shares
-4%
16Weak
HNSTsell 710b5-1
Honest Company, Inc.
Etienne von Kunssberg
SVP, Supply Chain
$35k
12,179 shares
-4%
35Weak
HNSTsell 710b5-1
Honest Company, Inc.
Carla Vernon
Chief Executive Officer
$369k
129,335 shares
-3%
16Weak
HNSTsell 710b5-1
Honest Company, Inc.
Thomas Sternweis
SVP, Enterprise Dev. & Strat.
$42k
14,866 shares
-3%
18Weak
HNSTsell 710b5-1
Honest Company, Inc.
Brendan Sheehey
General Counsel
$64k
22,556 shares
-3%
16Weak
HNSTsell 710b5-1
Honest Company, Inc.
Jonathan Mayle
SVP, Customer Sales
$36k
12,725 shares
-3%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Thomas Sternweis sold $19k of HNST | InsiderTell