R. Alexandra Keith sold $1.8M of PG
CEO - Beauty at PROCTER & GAMBLE Co. 11,463 shares at an average of $158.16, traded Aug 21, 2025, filed Aug 22, 2025.
Score components
- +25RoleCEO
- +25Trade size$1.8M at market
- +10Share of holdings soldSold 30% of holdings
- +15Cluster12 insiders selling within 14 days
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0000080424-25-000139, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Aug 21, 2025 | SOpen-market sale Common Stock | -10,697 | $158.16 | $1.7M | 27,530 | Aug 22, 2025 |
| Aug 21, 2025 | SOpen-market sale Common Stockindirect: By Spouse | -766 | $158.16 | $121k | 4,896 | Aug 22, 2025 |
Related signals
Other insiders at PROCTER & GAMBLE Co and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 54Moderate | PROCTER & GAMBLE Co | Paul Gama CEO- Health Care | $323k 2,225 shares | -4% | |
| 45Moderate | PROCTER & GAMBLE Co | Susan Street Whaley Chief Legal Officer & Secy | $344k 2,369 shares | -7% | |
| 56Moderate | PROCTER & GAMBLE Co | Andre Schulten Chief Financial Officer | $569k 3,914 shares | -6% | |
| 94Strong | PROCTER & GAMBLE Co | Ma. Fatima Francisco CEO - Baby, Fem & Family Care | $917k 5,549 shares | -84% | |
| 54Moderate | PROCTER & GAMBLE Co | Susan Street Whaley Chief Legal Officer & Secy | $288k 1,809 shares | -6% | |
| 50Moderate | PROCTER & GAMBLE Co | Moses Victor Javier Aguilar Chf Rsch, Dev & Innov Officer | $2.5M 15,169 shares | -25% | |
| 80Strong | PROCTER & GAMBLE Co | Gary A Coombe CEO - Grooming | $5.9M 36,093 shares | -51% | |
| 65Notable | PROCTER & GAMBLE Co | Jon R Moeller Exec. Chairman of the Board | $28M 173,268 shares | -52% | |
| 60Notable | PROCTER & GAMBLE Co | Balaji Purushothaman Chief Human Resources Officer | $2.1M 12,827 shares | -50% | |
| 85Strong | PROCTER & GAMBLE Co | Ma. Fatima Francisco CEO - Baby, Fem & Family Care | $1.3M 8,000 shares | -55% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.