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sellWeak cluster of 310b5-1 plan

Noel Bertram Watson sold $162k of LZ

Chief Operating Officer & CFO at LEGALZOOM.COM, INC.. 15,000 shares at an average of $10.81, traded Aug 18, 2025, filed Aug 19, 2025.

Warning score
28
Value
$162k
15,000 shares
Holdings after
1,721,881
-1% from before
From 52-week low
-
no price yet
From 52-week high
-
no price yet

Score components

  • Role
    CFO
    +22
  • Trade size
    $162k at market
    +11
  • Share of holdings sold
    Sold 0.9% of holdings
    0
  • Cluster
    3 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

LZOct 9, 2026 · close 5.98
Since filing Aug 19, 2025: -44.3%SPY +23.3% · excess -67.6%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001286139-25-000095, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Aug 15, 2025FTax withholding
Common Stock10b5-1
-56,216$10.72$603k1,736,881Aug 19, 2025
Aug 18, 2025SOpen-market sale
Common Stock10b5-1
-15,000$10.81$162k1,721,881Aug 19, 2025

Related signals

Other insiders at LEGALZOOM.COM, INC. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
14Weak
LZsell 210b5-1
LEGALZOOM.COM, INC.
Nicole Miller
CHIEF LEGAL OFFICER
$155k
23,325 shares
-3%
20Weak
LZsell 210b5-1
LEGALZOOM.COM, INC.
Noel Bertram Watson
Chief Operating Officer & CFO
$104k
15,000 shares
-1%
21Weak
LZsell 210b5-1
LEGALZOOM.COM, INC.
Noel Bertram Watson
Chief Operating Officer & CFO
$143k
15,000 shares
-1%
16Weak
LZsell 210b5-1
LEGALZOOM.COM, INC.
Nicole Miller
CHIEF LEGAL OFFICER
$226k
23,506 shares
-3%
35Weak
LZsell 310b5-1
LEGALZOOM.COM, INC.
Noel Bertram Watson
Chief Operating Officer & CFO
$503k
45,455 shares
-3%
23Weak
LZsell 310b5-1
LEGALZOOM.COM, INC.
Nicole Miller
CHIEF LEGAL OFFICER
$272k
25,154 shares
-3%
53Moderate
LZsell 3
LEGALZOOM.COM, INC.
John Francis Murphy
director
$256k
24,250 shares
-26%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Noel Bertram Watson sold $162k of LZ | InsiderTell