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sellModerate cluster of 510b5-1 plan

Fidji Simo sold $2.9M of CART

PRESIDENT AND CEO at Maplebear Inc.. 56,958 shares at an average of $51.64, traded Aug 8, 2025, filed Aug 12, 2025.

Warning score
45
Value
$2.9M
56,958 shares
Holdings after
1,901,847
-3% from before
From 52-week low
+45%
low $35.32, close $51.21
From 52-week high
-4%
high $53.15, as of Aug 8, 2025

Score components

  • Role
    CEO
    +25
  • Trade size
    $2.9M at market
    +25
  • Share of holdings sold
    Sold 2.9% of holdings
    0
  • Cluster
    5 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m -9.9%, 3m -23.1%, 6m -32.1%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

CARTOct 12, 2026 · close 47.83
Since filing Aug 12, 2025: -6.2%SPY +22.7% · excess -28.9%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001127602-25-020353, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Aug 8, 2025SOpen-market sale
Common Stock10b5-1
-2,557$50.86$130k1,956,248Aug 12, 2025
Aug 8, 2025SOpen-market sale
Common Stock10b5-1
-47,261$51.71$2.4M1,908,987Aug 12, 2025
Aug 12, 2025SOpen-market sale
Common Stock10b5-1
-7,140$51.47$367k1,901,847Aug 12, 2025

Related signals

Other insiders at Maplebear Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
11Weak
CARTsell 210b5-1
Maplebear Inc.
Morgan Fong
Chief Legal Officer
$827k
18,390 shares
-3%
14Weak
CARTsell 210b5-1
Maplebear Inc.
Lisa Blackwood-Kapral
Chief Accounting Officer
$142k
3,017 shares
-7%
58Moderate
CARTsell 5
Maplebear Inc.
Mary Beth Laughton
director
$515k
10,236 shares
-48%
19Weak
CARTsell 510b5-1
Maplebear Inc.
Morgan Fong
Chief Legal Officer
$919k
18,390 shares
-3%
60Notable
CARTsell 5
Maplebear Inc.
Ravi Gupta
director
$7.6M
150,000 shares
-20%
35Weak
CARTsell 510b5-1
Maplebear Inc.
Chris Rogers
President and CEO
$372k
7,606 shares
-1%
42Moderate
CARTsell 510b5-1
Maplebear Inc.
Emily Reuter
CHIEF FINANCIAL OFFICER
$1.3M
25,000 shares
-4%
33Weak
CARTsell 310b5-1
Maplebear Inc.
Chris Rogers
President and CEO
$247k
4,933 shares
-1%
10Weak
CARTsell 210b5-1
Maplebear Inc.
Morgan Fong
Chief Legal Officer
$815k
18,390 shares
-3%
14Weak
CARTsell 210b5-1
Maplebear Inc.
Lisa Blackwood-Kapral
Chief Accounting Officer
$144k
3,016 shares
-6%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Fidji Simo sold $2.9M of CART | InsiderTell