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sellNotable cluster of 6

Dion C. Sanders sold $995k of PTON

Chief Commercial Officer at PELOTON INTERACTIVE, INC.. 127,911 shares at an average of $7.78, traded Sep 16, 2025, filed Sep 16, 2025.

Warning score
75
Value
$995k
127,911 shares
Holdings after
110,753
-54% from before
From 52-week low
+83%
low $4.34, close $7.94
From 52-week high
-25%
high $10.57, as of Sep 16, 2025

Score components

  • Role
    Officer
    +15
  • Trade size
    $995k at market
    +25
  • Share of holdings sold
    Sold 54% of holdings
    +20
  • Cluster
    6 insiders selling within 14 days
    +15

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m -5.3%, 3m -22.0%, 6m -48.0%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

PTONOct 9, 2026 · close 5.12
Since filing Sep 16, 2025: -35.5%SPY +19.6% · excess -55.1%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001680798-25-000008, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Sep 15, 2025AGrant or award
Class A Common Stock
+238,664$0.00$0238,664Sep 16, 2025
Sep 16, 2025SOpen-market sale
Class A Common Stock
-127,911$7.78$995k110,753Sep 16, 2025
Sep 14, 2025AGrant or award
Restricted Stock Unit (RSU)derivative
+459,318$0.00$0459,318Sep 16, 2025

Related signals

Other insiders at PELOTON INTERACTIVE, INC. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
8Weak
PTONsell 210b5-1
PELOTON INTERACTIVE, INC.
Saqib Baig
Chief Accounting Officer
$27k
4,912 shares
-2%
25Weak
PTONsell 2
PELOTON INTERACTIVE, INC.
Saqib Baig
Chief Accounting Officer
$195k
36,439 shares
-12%
14Weak
PTONsell 210b5-1
PELOTON INTERACTIVE, INC.
Karen Boone
Interim CEO and President
$134k
25,000 shares
-10%
0Weak
PTONsell10b5-1
PELOTON INTERACTIVE, INC.
Saqib Baig
Chief Accounting Officer
$31k
5,000 shares
-2%
7Weak
PTONsell10b5-1
PELOTON INTERACTIVE, INC.
Saqib Baig
Interim CFO, CAO
$28k
5,000 shares
-2%
15Weak
PTONsell 210b5-1
PELOTON INTERACTIVE, INC.
Saqib Baig
Interim CFO, CAO
$27k
5,000 shares
-2%
15Weak
PTONsell 210b5-1
PELOTON INTERACTIVE, INC.
Saqib Baig
Interim CFO, CAO
$31k
5,973 shares
-2%
42Moderate
PTONsell 210b5-1
PELOTON INTERACTIVE, INC.
Dion C. Sanders
Chief Commercial Officer
$584k
112,523 shares
-100%
31Weak
PTONsell 2
PELOTON INTERACTIVE, INC.
Saqib Baig
Interim CFO, CAO
$153k
29,075 shares
-10%
19Weak
PTONsell 210b5-1
PELOTON INTERACTIVE, INC.
Saqib Baig
Interim CFO, CAO
$83k
15,000 shares
-7%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Dion C. Sanders sold $995k of PTON | InsiderTell